Mumbai, 25th February 2026: InstaMoney, India’s leading digital lending platform and part of Vartis Platforms Group, has launched its new brand campaign titled ‘InstaMoney – Apka Superdost’, a quirky, high-energy short digital film that blends comedy, relatability, and instant financial solutions. The campaign features actor Kashish Rizwan and captures how sudden money needs can disrupt everyday life and how InstaMoney steps in as the ultimate “SuperDost.”
At the heart of the films is a young professional, played by Kashish Rizwan, known for her roles in Jalsa and Rocky Aur Rani Kii Prem Kahaani. She is shown navigating what feels like a domino effect of financial emergencies. From unexpected medical expenses and work deadlines to pending rent and last-minute travel plans, she finds herself caught in a whirlwind of urgent demands which humorously position her as a “problem magnet” juggling life’s many last-minute emergencies at once.
The narrative takes a dramatic turn with the entry of a mysterious superhero-like friend, her SuperDost, InstaMoney,. With a few taps on the app, each crisis is resolved instantly, from paying hospital bills and upgrading her laptop to clearing rent dues and saving her Goa trip. The films use sharp humour, fast cuts, and Bollywood-style dramatization to focus upon the platform’s core promise of being a quick and reliable financial support exactly when it’s needed.
Built around the campaign’s closing message, “Jab aapki jeb ho tight, tab aapka dost kare sab right… Kyuki InstaMoney sirf aapka dost nahi, SuperDost hai,” the films position InstaMoney as a dependable friend during life’s unexpected financial moments.
Speaking about the campaign, Bhavin Patel, CEO & Co-Founder, Vartis Platforms said, “With ‘InstaMoney – Apka Superdost’, we wanted to bring alive the everyday reality of sudden expenses in a way that feels entertaining yet deeply relatable. The idea was to move away from serious, stress-led financial storytelling and instead show how instant credit can empower users to stay in control. Through humour and a superdost metaphor, this campaign highlights our promise of fast approvals, a fully digital process, and loans without collateral.”
Rolling out across digital and social platforms – YouTube, LinkedIn, Twitter and Instagram, the campaign strengthens InstaMoney’s brand narrative around accessibility, speed, and trust. The campaign also spotlights key platform benefits, including loan approvals in minutes, collateral-free borrowing, and instant disbursals of up to ₹1 lakh, thus making short-term credit simple, seamless, and stress-free.
