Chennai: Maruti Suzuki India Limited (Maruti Suzuki) celebrates the 10th anniversary of India’s No.1 Compact SUV*, the Brezza. Since its introduction in 2016, the Brezza has established the Compact SUV segment as one of the largest segments in the Indian passenger vehicle industry. As a youthful urban SUV, the Brezza perfectly captures the trend of today’s customer aspirations as an extension of their personality and a trusted partner in their adventures and daily lives. The Brezza’s success story is a testament to its unparalleled market leadership and customer trust. As India’s No.1 Compact SUV *, the Brezza has maintained its position among India’s top 10 bestselling passenger vehicles for a decade.
Speaking on this milestone, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The Brezza story is one that has empowered the SUV era in India. Conceptualised, designed and developed with new-age customer aspirations, the Brezza’s authentic SUV DNA and feature-loaded cabin have constantly redefined customer expectations with each new model launch. As we reflect on its journey through the decade on its 10th anniversary, it’s worth noting that the Brezza has not just consistently retained its position as India’s most loved SUV; it has also steadily expanded the market share for the entire compact SUV segment to 31% contribution to today.”
“The Brezza name today is synonymous with SUVs and continues to command strong brand consideration, with 56% of customers considering it as their predetermined choice. We at Maruti Suzuki are deeply thankful to our customers for making the Brezza their SUV of choice for a decade. We remain committed to offering our customers the perfect blend of style, technology, performance, and appeal that wins brand love,” he added.
A true symbol of success, the Brezza won over 28 of the most recognised automotive awards in its first year, including the coveted Indian Car of the Year (ICOTY) 2017. From its early sporty, glamorous image to today’s powerful, hot and tech avatar, the Brezza has evolved over two generations with a drive for constant innovation. The Brezza makes a strong connect with today’s dynamic customers who like to play by their own rules as driven, confident, adventure seekers who look for a commanding SUV with a bold driving experience. The Brezza is an SUV that adds “More Power to Your Play,” ensuring the SUV serves as an extension of its owner’s personality, empowering them to make the most of every moment.
The latest generation Brezza is powered by a 1.5L petrol engine with Progressive Smart Hybrid Technology, advanced 6-speed automatic transmission with steering-mounted paddle shifters, 360-view camera, electric sunroof, Head-Up Display, Smart Play Pro+ with surround sound, and 6 airbags, Electronic Stability Program (ESP®*2) with Hill Hold Assist as standard, reinforcing Maruti Suzuki’s commitment to safety and innovation.
