New Delhi, 03 March 2026: Following the recent launch of Zyro India in partnership with VRB Consumer Products, Karan Aujla has shared a video message instagram, thanking fans and consumers after the brand recorded a complete stockout across leading quick commerce platforms within 24 hours of launch.
In the video, Karan acknowledges the scale of support from fans, noting that the response has surpassed initial expectations. Since going live across retail outlets and major e-commerce platforms, Zyro India has witnessed accelerated uptake. Retail partners in key cities have already initiated stocking cycles in response to faster-than-anticipated movement.
The brand’s official social media handles have also seen a sharp spike in inbound messages from consumers requesting availability in additional cities and asking for specific variants to be stocked locally. This direct consumer pull is emerging organically, reinforcing early product market resonance.
Zyro India has entered the beverage category with a zero-sugar and zero-calorie portfolio spanning Hydrate +, Indie Pop and Energy Pop variants, marking VRB Consumer Products’ strategic expansion into beverages. The launch, unveiled during Karan Aujla’s P Pop Culture India Tour 2026, positioned the brand at the intersection of culture and consumer business. With phased expansion already underway, the current momentum signals strong early demand and sustained interest across consumption markets, as the brand scales distribution in the coming weeks.
