National, 10th March 2026: India’s performance nutrition market, now estimated at over ₹6,000 crore and growing at 20–25% annually, is shifting from niche hardcore fitness consumption to mainstream, science-led performance routines. Amid this evolution, SuperYou, co-founded by Ranveer Singh and Nikunj Biyani, today announced the launch of SuperYou Pro Creatine Monohydrate, bringing its nutrition focus together under its high-performance arm, SuperYou Pro.
Creatine, specifically creatine monohydrate, is among the most researched supplements globally, backed by 1,000+ clinical studies, supporting improvements in strength, power output, recovery, cognitive function, and overall peak performance. Recognized as a foundational supplement across disciplines, it is increasingly being adopted across fitness communities, from functional training and strength conditioning to recreational workouts and active lifestyles, by everyday high performers.
Having established SuperYou Pro through technologically advanced fermented yeast protein powders, the brand now extends beyond protein to include other foundational supplements for active lifestyles. With Creatine, SuperYou Pro begins building a full performance stack, supporting those who strive to be their best through sustained strength, consistency, and peak performance.
Ranveer Singh, Co-founder of SuperYou, added, “Creatine is foundational to any serious performance routine. When taken consistently, it helps you train harder, recover better, and steadily build strength over time. For me, performance has always been about discipline, not shortcuts. With SuperYou Pro Creatine, we wanted to build something clean, reliable, and designed for people who want to show up stronger every day.”
Nikunj Biyani, Co-founder, SuperYou, further added, “The Indian fitness consumer is evolving from casual supplementation to more structured performance habits. That demands credible, research-backed products. SuperYou Pro reflects our strategic focus in this space. Protein was our starting point, but performance nutrition goes beyond protein alone, and creatine is essential to that evolution. Our ambition is to build a long-term performance ecosystem aligned with how India moves, competes, and shows up every day.”
SuperYou Pro Creatine Monohydrate is micronized to 200 mesh for easy mixability and absorption, along with 1 billion CFU of Bacillus Coagulans to support digestive comfort, a digestion-first approach rarely seen in the category. Each batch is NABL lab-tested, ensuring stringent quality and safety standards. The formulation is stimulant-free and non-habit-forming, with zero sugar and zero calories. It is tested for heavy metals and built to pharma-grade purity standards. Available in Orange Kick, Zesty Lemon, and Unflavored, it is priced at INR 599 for a 100g pouch and positioned around one core promise: consistent increase in strength over time.
With the launch of SuperYou Pro Creatine Monohydrate, the brand signals its evolution from a protein-led challenger to a serious player in India’s structured performance nutrition space, positioning creatine not as a niche gym supplement but as a core daily performance ally built for long-term progress.
