Mumbai, 19th March 2026: The Security Solutions Business of Godrej Enterprises Group, one of India’s most trusted names in home safety, has collaborated with the much-anticipated film Dhurandhar: The Revenge, featuring Ranveer Singh, to create a compelling co-branded digital byte that reimagines strength and reliability in the context of home security.
Leveraging the film’s powerful narrative and the persona of its lead, the campaign positions Godrej home lockers as the true “Dhurandhar”, a dependable guardian that protects what matters most. This strategic association reflects the brand’s continued effort to stay culturally relevant while reinforcing its core promise of trust, strength, and innovation in home security.
As part of the collaboration, a co-branded video featuring Ranveer Singh has been launched across digital platforms, blending cinematic storytelling with a strong product narrative to highlight the robustness and reliability of Godrej home lockers. The campaign is being amplified through a comprehensive digital-first media strategy, spanning YouTube, Connected TV, and Meta platforms.
Video Byte: https://youtu.be/fjqi7uhvns4?si=OKtZE6W4hlcZE567
Speaking on the collaboration, Pushkar Gokhale, Business Head, Security Solutions Business of Godrej Enterprises Group, said, “Dhurandhar: The Revenge as a concept represents strength, resilience, and dependability; values that are deeply embedded in our brand ethos. By collaborating with a cultural moment led by a dynamic personality like Ranveer Singh, we can bring alive the idea that true strength lies in securing what matters most. Our home lockers are designed to be that unwavering protector for Indian households.”
In today’s evolving security landscape, where consumers are increasingly prioritizing both physical and digital safety, the Security Solutions Business of Godrej Enterprises Group continues to innovate with a wide range of advanced home lockers that combine cutting-edge technology with the legacy of trust built over decades.
