Film highlights how the world’s no.1* nacho chip brand adds flavour, crunch and global appeal to some special moments shared with friends
Link to the film: Every Hangout Needs Doritos | 20s
New Delhi, 21st March, 2026:. From impromptu evening meetups to weekend house parties and gaming nights, hangouts may look different, but snacks remain central to how young India relaxes and connects.
Recognising the importance of these shared moments, Doritos, the world’s No.1* nacho chip brand, is bringing its bold spirit to the centre of India’s hangout culture with its latest campaign, “Every Hangout Needs Doritos”, showing no matter what the setting is, Doritos remains a constant at every hangout across the world.
Social hangouts today have evolved into a very unfiltered and defining ritual for young India – moments where friends come together to unwind, celebrate everyday wins, and create shared memories.. With its bold flavours, unmistakable crunch and global appeal, Doritos brings an international and aspirational edge to these social moments. Whether shared straight from the pack, paired with dips or turned into loaded nachos, Doritos adds the perfect twist to every hangout. The campaign celebrates Doritos as the snack you serve with pride – bold, versatile and made to match the vibe of modern hangouts.
The film opens in Paris, where a group of friends are caught in a slightly dull moment, until a pack of Doritos enters the frame, instantly shifting the energy of the room. What begins as a quiet hangout quickly turns lively, setting the tone for what follows. The film then transitions across cities like New York and Delhi, showing how Doritos becomes the ultimate mood elevator at friend hangouts everywhere. Through these parallel scenes, the film highlights how Doritos, despite different cities and contexts, consistently transforms gatherings from routine to elevated evenings. In doing so, it reinforces its identity as the world’s No. 1* nacho chip brand. The message is simple and universal: no hangout truly comes alive without Doritos. By spotlighting its global footprint and distinctive taste, the campaign underscores Doritos’ superiority within the category.
The message is simple and universal: no hangout truly comes alive without Doritos. By spotlighting its global footprint and distinctive taste, the campaign underscores Doritos’ superiority within the category.
Speaking about the campaign, Ankit Agarwal, Marketing Director – Doritos and Kurkure, PepsiCo India, said “Doritos has always stood for bold flavour, a fearless attitude, and a spirit that celebrates doing things differently. As the world’s No.1* nacho chip brand, it represents a global snacking culture that is fun, expressive, and unapologetically youthful. With ‘Every Hangout Needs Doritos,’ we wanted to bring this personality to life by celebrating India’s growing hangout culture, those spontaneous moments when friends come together to relax, celebrate, or simply enjoy each other’s company. The campaign film captures how Doritos naturally becomes the snack that elevates these moments, adding a bold, international twist to every hangout.”
Through this initiative, Doritos reinforces its place in India’s growing social snacking culture – adding bold flavour, global appeal and a distinctive crunch to the moments that friends come together to celebrate. After all, every great hangout deserves Doritos.
Agency credits:
Brand – Doritos, PepsiCo India
Agency – Leo India
