India, 26th March 2026: ASUS, the Taiwanese tech giant, continues to strengthen its presence on quick commerce platforms as the brand recorded a strong 167% month-on-month growth between January and February 2026 on Instamart, reflecting rising consumer preference for purchasing laptops through quick commerce platforms. Building on this momentum, ASUS also delivered a robust performance in Q1 2026, further reinforcing its growth trajectory on the platform.
This growth has been driven by strong demand across southern and western markets, with cities such as Bangalore, Kolkata, and Hyderabad leading the momentum. This is followed by consistent traction in metro markets such as Delhi and Mumbai, which together account for over 95% of the share. Alongside laptops, ASUS is also seeing encouraging growth in its accessories portfolio, supported by its expansion into Jaipur, Kochi, Goa, and Noida further to more T2 Cities, driven by strong consumer response. This combined momentum across categories reflects how ASUS is steadily enhancing accessibility and getting closer to consumers through faster and more seamless purchase experiences.
Commenting on the growth, Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India, said: “At ASUS, we continue to align closely with how consumer preferences are evolving, particularly in urban markets where convenience is becoming increasingly important. Our strong growth on Instamart reflects this shift, along with the trust consumers place in ASUS for performance-driven devices. We are also seeing encouraging traction in our accessories category as we expand into newer markets and will continue to build on this momentum.”
“Urban consumers increasingly value convenience and enabling access to ASUS devices and accessories through Instamart reflects our continued efforts to expand selection on the platform beyond everyday essentials. We’re encouraged by the early traction this has seen and remain focused on working with brands and sellers to enhance the range of technology products available to users on the marketplace,” said Manender Kaushik, AVP, Category Instamart.
Having launched its products on Instamart less than a year ago, ASUS has seen steady and consistent growth on the platform, reflecting strong consumer adoption across categories. ASUS continues to expand its offering on the platform, enabling the brand to reach consumers through a more convenient and reliable purchase experience.
Understanding that retail experience plays a pivotal role in driving purchase decisions, ASUS has been working towards ensuring its presence across pin codes in India. Moving beyond cities, the company is also reaching talukas to further reach closer to its customers. ASUS has seamlessly deployed a multi-retail strategy through ASUS Exclusive Stores, LFRs, e-commerce channels and q-commerce platforms.
