New Delhi, 27 March 2026: There was a time when beauty was never rushed.
In the ancient traditions of Ayurveda, care unfolded slowly. For centuries in India, beauty has been understood not as routine, but as ritual. Ingredients were gathered with patience, oils were gently infused, and formulations were prepared by hand. Application was not a task to complete, but a moment to savour, a quiet connection between body, mind, and time.
For over twenty-five years, Forest Essentials has preserved this philosophy, bringing the wisdom of classical Ayurveda into the modern world of luxury skincare. Today, as life accelerates and beauty increasingly becomes efficient and transactional, the brand introduces “Take Your Time”, a year-long campaign that reclaims time as the ultimate luxury.
“At its heart, Ayurveda teaches us that beauty is not something to be rushed,” says Mira Kulkarni, Founder and Chief Managing Director of Forest Essentials. “The preparation of an oil, the blending of herbs, and the way a formulation is applied to the skin each ask for patience and presence. When I started Forest Essentials, it was to honour these traditions with authenticity and integrity. Today, as the world moves faster than ever, Take Your Time is a reminder that true luxury lies in slowing down and allowing care to unfold as it was always meant to.”
Today, a woman at leisure is still a rare sight. For many, the idea of doing nothing, truly nothing, feels out of reach. Between social expectations, the pressure to constantly achieve, and the invisible mental load of everyday life, time often feels like a rush. In that rush, even moments of rest can carry a quiet sense of productivity guilt, the feeling that one should be somewhere else, doing something else.
But what if leisure was never indulgent to begin with? What if it was simply being yourself?
With Take Your Time, Forest Essentials gently invites women to reclaim moments of pause. Rooted in the philosophy of slow beauty, the campaign reminds us that before we are workers, caregivers, planners, or problem solvers, we are human beings, deserving of time to slow down, linger, and let rituals of care unfold without haste.
Forest Essentials continues this legacy through formulations created using traditional methods that cannot be hurried. From time-intensive oil infusions and natural fermentation to the use of precious ingredients such as gold bhasma and freshly hand-prepared botanicals, every product reflects a philosophy where patience is integral to craft.
At the heart of this philosophy are some of the brand’s most beloved formulations, each designed to transform everyday routines into restorative rituals:
- The Facial Ubtan with Narangi & Nagkesar turns cleansing into ceremony, inviting one to mix, apply, and rinse with intention.
- The Hair Repair Masque with Japapati & Brahmi encourages a nourishing pause, allowing time to restore the hair.
- The Ultra Rich Body Milk Mogra envelops the skin in deep hydration while evoking the delicate fragrance of jasmine blossoms.
- The Eladi Day Cream with Fresh Water Pearls becomes a mindful morning ritual, gently layered onto the skin before stepping into the day.
- And the Kumkumadi Night Cream, inspired by one of Ayurveda’s most revered formulations, encourages a lingering massage that allows the day to soften into night.
The campaign launches with the first in a series of films that explore the beauty of slowing down through everyday relationships and shared rituals of care. The opening narrative portrays the evolving bond between a mother-in-law and daughter-in-law, capturing moments of warmth, understanding, and quiet connection.
Conceptualised in collaboration with creative agency Talented and brought to life by Kopal Naithani of Superfly Films, the campaign will unfold through the year across storytelling, retail experiences, and immersive brand moments. Reflecting on the process, Kopal shares, “Making this film was such a reflective process. We’re so used to running on autopilot and giving everything our all that we don’t even realize the toll it’s taking. The beauty of it really lies in the simplicity…how it only takes one quiet, conscious moment to finally decide to just stop and choose ourselves.”
With Take Your Time, Forest Essentials redefines luxury not as excess, but as a presence, a moment to pause, to breathe, and to allow care to unfold slowly.
