India, April 04th, 2026: bigbasket, a TATA Enterprise announced the launch of its latest innovation in healthy eating, bb Royal Slow Sugar Release Atta. It was officially unveiled by Dr. Jitendra Singh, Minister of Science and Technology (I/C) at Central Food Technological Research Institute (CFTRI) in Mysore.
Developed exclusively for bigbasket by CSIR–CFTRI, the atta blends wheat, soya, buckwheat, Bengal dal, psyllium husk, oats, and fenugreek in a carefully calibrated recipe. Clinical tests in accordance with BIS Guideline IS 16643:2018 (ISO 26642:2010) confirm an in vivo Glycemic Index of less than 45, significantly lower than conventional wheat flour.
This unique formulation helps maintain steady blood sugar levels, reducing spikes after meals, while promoting longer-lasting satiety and sustained energy. It is designed to support an active lifestyle and assist with weight management, making it a practical choice for health-conscious consumers seeking everyday nutritional solutions.
Seshu Kumar Tirumala, Chief Buying and Merchandising Officer, bigbasket, said, ‘At bigbasket, private labels are more than just products, they are strategic choices rooted in quality, innovation and consumer insight. With bb Royal Slow Sugar Release Atta, we are bringing scientifically backed nutrition into everyday Indian kitchens, supporting better metabolic health without compromising on taste or versatility. Our collaboration with CSIR-CFTRI, one of India’s premier food research institutes, has enabled us to translate this expertise into a meaningful solution for consumers seeking healthier everyday staples.’
Speaking at the launch, Dr. Giridhar Parvatam, Director of CSIR-CFTRI, said, ‘At CSIR-CFTRI, our focus has always been on translating scientific research into solutions that can improve everyday nutrition and public health. Our collaboration with bigbasket is rooted in a shared vision of making scientifically validated, healthier food choices more accessible to Indian households at scale. Innovations like this are not just about a single product, but about enabling a shift towards better dietary habits, helping consumers manage blood sugar levels while continuing to enjoy familiar staples. We believe such partnerships between science and industry can play a meaningful role in shaping a healthier future
With this launch, bb Royal, bigbasket’s private label, continues its focus on innovative staples that cater to evolving consumer needs. By combining scientific research with everyday convenience, bb Royal aims to make healthier choices accessible to every Indian household.
