India, 10 April 2026: DBS Bank India has unveiled a new brand film as part of its integrated campaign, centred on the message “The right choice is right in front of you”. The film strengthens DBS’ positioning as a trusted banking partner in India.
Fronted by celebrated filmmaker and choreographer Farah Khan, the film follows her search for the perfect cast for her next big advertisement, guided by clear criteria: credibility, international recognition and inspiration. Her search leads her to India’s leading badminton stars, Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand.
Known for their discipline, consistency and global achievements, the athletes naturally reflect the qualities Farah Khan is seeking. Their selection sharpens the film’s central idea: when decisions are guided by trust and a proven track record to navigate past every challenge, the right choice often becomes instinctively clear.
The campaign draws from DBS’ strong Singaporean heritage and its over three-decade presence in India. As Singapore’s largest bank and one that is consistently recognised as Asia’s Safest Bank, DBS combines global standards with local understanding, credentials that sit at the heart of the film’s message.
Commenting on the campaign, Gaurav Rajput, Managing Director and Head, Group Marketing and Communications, DBS Bank India, said, “This campaign reflects how we approach banking at DBS Bank India. We combine the strength and global standards of Asia’s Safest Bank with deep local expertise in India to deliver experiences that customers can rely on. When trust and dependability are consistent, the choice of a banking partner feels effortless. This reassurance is central to our ‘Live More, Bank Less’ philosophy, which focuses on making banking simpler and more seamless for our customers.”
Created in partnership with Leo India, the film uses understated humour and relatable storytelling to stand out in the financial services category. Farah Khan brings her signature warmth and wit, while the badminton stars help the brand connect authentically with audiences.
The campaign will be amplified across television, out-of-home, social media, digital platforms and print, supported by internal engagement initiatives within DBS Bank India. It will be live across 14 key cities, including Mumbai, Delhi, Chennai, Bengaluru and Hyderabad.
