Today, we’re expanding the beta availability of Meta AI business assistant to advertisers and agencies of all sizes across major global markets, with local language support across the U.S., EMEA, APAC, and LATAM. Since launching with small businesses in the U.S. in October 2025, advertisers have told us it helps them work faster and make more confident decisions. Now, we’re bringing those benefits around the world— and broadening beta access to more advertisers of all sizes and agency partners.
Meta AI business assistant lives directly within the tools you already use — including Ads Manager, Meta Business Suite, and Business Support Home — so there’s no extra tab to manage and no learning curve.
By analyzing information unique to your business, the assistant helps you:
- Optimize campaign performance: Get tailored recommendations – including opportunity score – powered by your business data, instantly analyze campaign results, and benchmark performance to find new opportunities.
- Get answers on the go: Ask questions about your account or campaigns in plain language and get real-time, personalized guidance.
- Resolve account issues in seconds: Restore disabled accounts, update spend limits, and troubleshoot payment or delivery errors —in seconds.
During the initial beta testing, businesses resolved common account issues at a 20% higher rate with Meta AI business assistant — from account optimization to core management tasks. And small business advertisers saw a 12% decrease in ad cost per result after applying opportunity score recommendations, which are now available in Meta AI business assistant.
“By following the personalized recommendations provided to me by the Meta AI business assistant, I have time back to focus on creativity and my customers,” said Aesha Karunakaran, CEO, Protein Milkshake. “Using this AI tool helped me try new marketing tactics. It made a real difference for my business.”
“Having Meta AI business assistant built directly into Ads Manager is a game changer,” said Emi Natividad, Director of Social Ads, WebMO. “It delivers smarter insights right where we work — helping us streamline decisions, optimize campaigns faster, and focus more on pushing creative boundaries.”
Our vision is to unlock AI superpowers in modern advertising — for every advertiser and agency to make better decisions, faster, in every tool they use. We’re continuing to iterate Meta AI business assistant based on advertiser feedback, and throughout 2026, you can expect expanded capabilities focused on campaign planning and creation, delivering value across the entire advertiser journey.
