National, April 27: Loopie, the premium design-led baby gear brand, celebrated its first anniversary by introducing Loopie Whoopie, a month-long, community-focused celebration campaign. With Loopie Whoopie, the brand is redefining a category that has long remained functional and underexplored. The campaign kicked off with a lively Baby Rave, followed by ‘Meet the Loopie Heads’ series which carried the momentum through the month with engaging moments and interactions with its consumers. The brand’s first-ever campaign is nothing short of a big bang celebration designed as an intentional look back at the past year, rooted in a deep sense of connection with parents and their little ones.
The brand brought the Loopie world to life at its first store launch at Broadway, Pune, ditching the usual opening for the city’s first ever high-energy “Loopie Whoopie Baby-Rave”. With India’s first-ever baby rave band called Chickeen Masala headlining the event, the store was quickly taken over by parents and toddlers dancing their way through the day.
At the heart of Loopie’s first year is the rise of the Loopie Heads – a growing community of modern parents who have become the brand’s strongest champions. Brought to life through the Meet the Loopie Heads series, this initiative celebrated real Loopie families by sharing their take and insights from their parenting journeys. Featuring influential founders and cultural voices including Shashank Mehta of The Whole Truth Foods, and Disha Singh & Pradeep Krishnakumar of Zouk, the series highlighted a powerful shift: discerning parents are choosing Loopie not just for thoughtfully designed products, but for a brand philosophy that genuinely reflects their aspirations, values, and lifestyle.
Meet the Loopie Head Series: https://www.instagram.com/reels/DWxlKQVkdRe/, https://www.instagram.com/reels/DXPCpwME1Bq/
“Introducing the world of Loopie to families across India has been a deeply intentional journey for us,” said Akriti Gupta, Founder & CEO, Loopie. “We’ve always believed our role goes beyond creating products – it’s about becoming a meaningful part of the parents’ journey. Whether it’s through thoughtfully designed baby gear or the knowledge we share, our aim has been to support parents in navigating the everyday moments that define early childhood, with ease and confidence because at its core, Loopie is built for the real, everyday journey of parenting.”
Commenting on the Loopie Whoopie campaign, Rini Goel, Head of Marketing, Loopie said, “For us, everything begins with creating experiences that people can genuinely connect with. When we sit down to plan, the conversation isn’t only about what we’re putting out, but also about how it will be received by the parents we’re speaking to, what it adds to their journey, and how it fits into their everyday lives. That lens has shaped how we approach our brand, from on-ground experiences to personal gestures. It’s helped us build the brand more intentionally, where every touchpoint is designed to strengthen a real, lasting relationship with our community.”
An anniversary denotes the transition from a bold idea to a shared reality. The first-year celebrations are testament to it – going beyond the dance floor. Loopie also put together thoughtful, elaborate hampers for its community. These delightful gifts were a genuine thank-you to the families who have made the brand a part of their homes over the last year.
Recently having made an appearance on Shark Tank India, Loopie is scaling its footprint from its own site and major platforms like Amazon and FirstCry to a growing physical presence in all major cities in India including Delhi, Mumbai, Pune, and Bengaluru. Following the launch of new stroller colourways, the brand is now looking beyond its first anniversary to a series of upcoming partnerships and category expansions. As Loopie enters this next phase, it remains focused on evolving alongside its community, blending its signature design-led functionality with a deeper reach into urban markets.
About Loopie
Loopie is India’s first premium, design-led stroller and baby gear brand created for a new generation of conscious parents. Built at the intersection of global design sensibilities and Indian parenting realities, Loopie combines safety, comfort, and modern aesthetics to create products that support intuitive, joyful parenting without compromise. With a focus on quality design, functionality, and style, Loopie is on a mission to redefine baby gear in India and build a thoughtfully designed ecosystem for modern families.
