National, April 27, 2026: As the fever of the Indian Premier League sweeps across the nation, Swiggy, India’s leading on-demand convenience platform, has announced a collaboration with veteran cricketer Dinesh Karthik. The campaign celebrates the inseparable bond between cricket fans and their favourite meals, reinforcing how ordering in has become an essential part of the match-viewing experience.
As part of the campaign, Swiggy has launched a humorous digital film featuring Dinesh Karthik. The film captures a relatable, everyday match-watching scenario where a family enjoys a cricket game alongside their meal. Bringing a playful twist, Karthik appears in unexpected situations—most notably in a wicketkeeper stance at the dining table—offering “stump mic”-style commentary and encouragement as family members pass dishes like daal and salan.
The film cleverly highlights how food and cricket are deeply intertwined in Indian households. Whether it’s friends gathering for a thrilling match or families settling in for an evening game, ordering food is no longer just an add-on—it’s a natural extension of the experience.
Speaking about the campaign, Mayur Hola, VP – Brand at Swiggy, said, “Life and cricket co-exist for us. The lines between life and cricket don’t just blur—they disappear. We breathe cricket, we eat cricket. This campaign brings alive the idea that Swiggy, which delivers your favourite food, and cricket, which delivers high-octane entertainment, go hand in hand to create memorable experiences for fans.”
Sharing his thoughts on the collaboration, Dinesh Karthik said, “Watching a match at home feels incomplete without great food. I’m delighted to partner with Swiggy, a brand that’s become synonymous with match-day traditions for millions. This film captures the vibrant energy of the game and brings it alive at home. I hope fans enjoy it as much as we enjoyed creating it.”
The campaign film was produced by Corcoise Films and directed by Vishwesh Krishnamoorthy.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, serving millions of consumers every month. Founded in 2014, the company’s mission is to elevate the quality of life for urban consumers by delivering unparalleled convenience, powered by a network of over 6.9 lakh delivery partners.
With a strong presence in food delivery, Swiggy partners with more than 2.7 lakh restaurants across 720+ cities nationwide. Its quick commerce platform, Instamart, operates in 131 cities, delivering groceries and daily essentials across 20+ categories with speed and reliability.
Driven by continuous innovation, Swiggy has expanded its ecosystem by integrating services such as Dineout and Scenes into its multi-service app, while also launching standalone offerings like Toing and Crew to tap into new market segments.
Through cutting-edge technology and Swiggy One—India’s only membership program offering benefits across food delivery, quick commerce, and dining out—Swiggy is committed to delivering a seamless and superior experience to its users.
For more information, visit: www.swiggy.com/corporate/
