As the Official Audio Partner of Royal Challengers Bengaluru for the ongoing cricket T20 season, boAt is turning up the volume on fandom by uniting sport, sound, and culture in a content-led collaboration.
Building on its official partnership with RCB, the brand is leaning into the season’s cultural energy through a steady stream of social-first, performance-driven content designed to engage fans in real time.
Executed by Owled Media, the campaign is built around three distinct lenses: playful, fan-first interactions; high-energy celebration moments; and product-led storytelling that integrates boAt seamlessly into match-day experiences.
Featuring players Virat Kohli, Krunal Pandya, Phil Salt, and Jitesh Sharma, the content spans banter-led Q&As that capture the team’s personality, alongside quick-turn edits that mirror the highs of matchday moments.
At the same time, boAt’s product ecosystem is woven into the narrative, spotlighting immersive ANC-driven audio, high-performance sound, and wireless convenience in real-world fan contexts.
Early content from the collaboration is already seeing strong social momentum, with six live reels each delivering between 2.3 million and 5.3 million views, alongside consistently high engagement across likes and fan interactions.
“Cricket and audio are the pulse of India. This partnership with RCB is our way of turning up the volume on fandom. We’re moving past traditional sponsorships to deliver raw, social-first content that perfectly pairs the high-octane energy of the season with boAt’s immersive audio ecosystem,” said Vedansh Kumar, Head of Brand Marketing.
“Topical moments like this don’t give you the luxury of time; you’re working to tap into the hype as it builds and add to it in real time. Our aim was to match that pace, so content went out when it mattered. With boAt and RCB, it was about staying in sync with that energy,” said Virti Seth, Campaign Manager at Owled Media.
Campaign links:
Instagram Reel 1: https://www.instagram.com/p/DXbZoWek7wP/
Instagram Reel 2: https://www.instagram.com/p/DXWQRTEk3YR/
Instagram Reel 3: https://www.instagram.com/p/DXOgoc-kzn2/
Instagram Reel 4: https://www.instagram.com/p/DXKWL53k3ZA/
