Hyderabad, May 05th, 2026: Popeyes®, the iconic Louisiana-born fried chicken brand, has launched its first television campaign in South India, featuring actor Rashmika Mandanna as the brand ambassador for India.
The campaign is built around a simple idea – replacing boring fried chicken choices with bold flavour experiences inspired by Popeyes®’ Louisiana Cajun heritage. Anchored by the message, ‘Boring Hatao. Bold Ko Laao.’, the campaign encourages consumers to choose bold flavours of Popeyes® Fried Chicken that truly stands out. The campaign has been rolled out in South India, which is the largest market for the brand. Jubilant Foodworks currently operates 48 Popeyes® restaurants in South India, making the region a key growth market for the brand.
The campaign features Rashmika Mandanna, one of India’s most loved youth icons, whose energy and relatability reflect Popeyes®’ bold, youthful personality. Her association brings cultural relevance to the campaign as the brand connects with a new generation of consumers.
Commenting on the campaign, Vibhor Gupta, Executive Vice President & Business Head of Popeyes India said, “This campaign marks an important milestone in Popeyes India’s journey. As we continue to build the brand in India, our focus remains on clear differentiation rooted in bold flavours and a youthful vibe. The campaign reflects how consumers experience Popeyes today – bold in flavour, youthful in spirit, and unmistakably distinctive.”
Actress Rashmika Mandanna,” I’ve always been someone who chooses what feels exciting and true to me, whether it’s the roles I take on or the little everyday decisions. I think that carries into food as well. I am happy to partner with Popeyes as their brand ambassador as it’s all about choosing bold over boring and enjoying flavours that really stand out.”
The campaign will be supported by a 360-degree media rollout across television and digital platforms in South India, with a phased national expansion planned in the coming months
Globally, Popeyes® is known for its distinctive preparation process rooted in its Louisiana origins. The menu includes the legendary Chicken Sandwich, Signature Fried Chicken, range of Chicken Wings with international flavours, Boneless Chicken, the Hot & Messy range, and full range of vegetarian options. Every chicken offering is prepared using fresh ingredients, hand-battered, hand-breaded, and marinated for 12 hours in bold cajun spices to deliver an unmistakably bold flavour.
About Jubilant FoodWorks Limited:
Jubilant FoodWorks Limited (JFL Group/Group), incorporated in 1995, ranks among the leading emerging markets’ food-tech companies. Its Group network comprises 3300+ stores across six markets – India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. The Group has a strong Portfolio of Brands in emerging markets with franchise rights for three global brands – Domino’s, Popeyes and Dunkin’ – and two own-brands, Hong’s Kitchen, an Indo-Chinese QSR brand in India, and a CAFÉ brand – COFFY in Turkey.
Note: The store count for the Group is as on March 31, 2026
