India, May 05, 2026: Oteria, a premium gender-neutral skincare brand under Rivpra Formulations, has unveiled its latest multimedia brand film Skin in Every Light celebrating the modern woman who effortlessly balances ambition, relationships and self-care in her everyday life.
Conceptualized around relatable daily moments, the film showcases a woman who seamlessly manages her professional responsibilities while also caring for the people around her, all while making time for herself. Through this narrative, Oteria reinforces the importance of self-care as an essential part of everyday life.
Set across multiple scenarios, the film showcases how simple personal care rituals naturally fit into a busy lifestyle. From getting ready for an important day at work to sharing thoughtful moments of care with loved ones at home, the narrative reflects the evolving priorities of today’s consumers who seek balance between ambition, relationships and self-care.
Speaking on the launch, Vibhor Rastogi, Director, Rivpra Formulations & Oteria shared, “At Oteria, we believe self-care is an essential part of everyday living. Through this brand film, we wanted to capture relatable moments from modern lifestyles where personal care naturally fits into busy routines, relationships, and daily responsibilities. The campaign reflects our vision of making self-care simple, thoughtful, and seamlessly integrated into the lives of today’s consumers.”
The brand film centres on self-care as a natural extension of everyday life, highlighting quiet, everyday routines. It also thoughtfully weaves Oteria’s hero products, including its lip balms and under-eye cream, into these moments, showcasing how skincare can seamlessly blend into daily rituals and feel both intuitive and essential.
With this launch, Oteria continues its focus on promoting skin awareness and education around circadian rhythm-based skincare, encouraging users to align skincare with their body’s natural rhythm for better overall skin health. The film also features Oteria’s newly launched lip balm range, priced between INR 499 and INR 799, available in variants such as Strawberry, Chocolate, and Vanilla.
The new brand film #SkinInEveryLight is now live across Oteria’s digital and social media platforms, including Instagram and the brand’s official YouTube channel.
About Oteria:
Oteria is a premium gender-neutral skincare brand. It is a subsidiary brand under Rivpra Formulation. The name ”Oteria ” comes from a Gaelic origin which in English means ‘Musical.’ The brand is built on a foundation that there is a rhythm in everything like the one of your own bodies and believes in Playing To Skin. Oteria aims to build awareness about inculcating better habits for overall skin health based on your Circadian Rhythm. With the product’s efficacy, Oteria promises realistic outcomes for its customers. All Oteria products are available on e-commerce platforms such as Amazon, and Flipkart as well as exclusively on www.oteria.com
