MUMBAI, May 6: Sebamed, the pioneer in pH 5.5-based skin and hair care, celebrated ‘#spot the 5.5’ campaign to mark May 5th (05.5) as pH 5.5 Day. The campaign aims to elevate awareness around pH 5.5 as a fundamental benchmark for maintaining the skin’s natural protective barrier.
The pH of our skin is between 4.5 and 6.0, which means that our skin is slightly acidic. The slightly acidic pH is important for keeping the skin and everything that lives on it in a healthy balance.
Engineered to mirror the skin’s natural acid mantle, Sebamed’s pH 5.5 formulation is designed to bolster healthy skin functions. This scientific approach ensures optimal product compatibility and delivers a superior care effect, specifically curated for the needs of sensitive skin.
The campaign encouraged consumers to participate in #SpotThe55 scavenger hunt. From logging 5.5 km runs, spotting ₹550 grocery bills to noticing digital clocks at 5:50 and tracking 5.5g nutritional values. The campaign captured this trail into a video campaign featuring real consumer discoveries, and stories.
The campaign was brought to life through the sentiment: “We Couldn’t Stop Seeing 5.5.” It encouraged individuals to rethink their personal care choices and recognize the importance of pH 5.5 in everyday routines.
“The Sebamed story is built on the science of healthy skin,” said Philip Kuncheria, Senior Vice President and Country Head- Sebamed. “By celebrating May 5th as pH 5.5 Day, we are encouraging everyone to take a closer look at the products they use every day. Our goal is to provide smart solutions that protect the skin’s natural acid mantle. We aren’t just growing a brand; we are leading a movement that puts long-term skin health ahead of surface level beauty.”
As part of the campaign, Sebamed has partnered with lifestyle & mom-influencers to further amplify the importance of pH 5.5. These experts encouraged their followers to ‘check the pH’ of their skincare products and make more informed choices for their skin.
About Sebamed:
Sebamed products are marketed in India by USV Private Limited. USV Private Limited is a leading pharmaceutical player with over six decades of impeccable legacy driven by its Credo values and commands leadership positions in diabetes and cardiac therapeutic segments in India.
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