7 May, Mumbai, India: Mother’s Day is a celebration of the countless ways mothers show their love, through everyday gestures, quiet sacrifices, and unwavering care. While their love is constant, it’s these little moments that make it truly special and worth celebrating.
Building on this insight, IGP, an international gifting platform has unveiled its heartfelt campaign “To Mom, With Love,” based on an idea, while we are all grateful for our mothers deep down but we don’t always express it enough. This campaign encourages people to pause, reflect, and share those words that they may not say often enough.
Bringing the campaign closer to consumers, IGP has rolled out a series of on ground experiences designed to create real, tangible moments of expression. These include interactive workshops and retail activations, along with in-salon experiences where customers are engaged through thoughtful surprises and special offers. The idea is to encourage them to celebrate their Mother’s Day in ways that they can do every day.
Further strengthening the narrative, IGP has collaborated with a diverse set of brand partners to bring curated gifting experiences to life across categories. This includes co curated hampers and influencer led amplification with HIRA Fragrances, exclusive Mother’s Day product offerings by MARS Cosmetics supported by a large scale influencer network and on ground engagement, and special customer offers and digital amplification with Palmonas.
In fashion and lifestyle, IGP onboarded select partners to enhance the campaign experience, while Enrich Salons is offering in salon experiences and exclusive benefits for customers. In the premium segment, Just Cavalli introduces a luxe floral and watch gifting curation, supported by media amplification and influencer led outreach.
At the heart of the campaign is a culturally resonant influencer led activation that turns emotion into storytelling. Influencers received unexpected “bills” from IGP, capturing deeply personal moments such as staying up through the night during illness or quietly putting their child first in everyday choices. Instead of prompting repayment, the exercise sparked reflection, reinforcing a powerful idea that a mother’s love cannot be repaid, only acknowledged. The activation is currently live and continues through Mother’s Day, unfolding across digital films, social narratives, and creator led conversations.
Commenting on the campaign, Tarun Joshi, Founder & CEO, IGP, said, “Mother’s Day is widely celebrated but the expression of gratitude often remains surface level or assumed. With this campaign, we wanted to create a moment of reflection, one that encourages people to acknowledge the countless unseen gestures that define a mother’s love. At IGP, we see gifting as a powerful enabler in this journey. While these emotions may be intangible, thoughtful gestures can help bring them to life, allowing people to express what they truly feel in a way that is personal, meaningful, and timely.”
In a purpose led extension of the campaign, IGP partnered with the Robin Hood Army to create a heartfelt Mother’s Day celebration for underprivileged communities. Children who may not have had the opportunity to celebrate the occasion or express their love through gifts came together to surprise their mothers with flowers, gifts, and a shared cake cutting celebration, turning a simple moment into a deeply meaningful expression of love and gratitude.
With this campaign, IGP positions Mother’s Day not just as a gifting occasion, but as a meaningful cultural moment where emotions are not just felt, but expressed. As one of the most significant occasions for the brand, the campaign reinforces IGP’s role in enabling thoughtful, timely gifting at scale, helping people translate gratitude into gestures that truly matter.
About IGP.com:
With offices in India, Singapore, and Dubai, IGP is one of the largest D2C gifting product companies. IGP, International Gifts Platform, is known for its extensive range and offers one of the best-curated collections of festival merchandise, gifts, fresh flowers, cakes, plants, gourmet foods, and personalized products. IGP manufactures its own products and sells them through its own website. IGP’s products are also available on other marketplaces. The brand has a global footprint with customers spanning 100+ countries and 1000+ cities in India and has created over 20 million stories of love and joy so far.
