Bengaluru, 11th May 2026: Himalaya Wellness, India’s no 1 face wash brand, brings a fresh, culture-first approach to Mother’s Day with ‘Unskipped: Us on Loop”. A collaboration between Himalaya Neem Face Wash and Spotify, celebrates the evolving mother-daughter bond through a shared cultural constant—music.
Himalaya Wellness has always understood the mother-daughter relationship, especially during the teenage years, when daughters are finding their footing and mothers are figuring out how to give them space while staying close. Their Neem Face Wash has long rooted its brand narrative in the mother daughter relationship, one that is authentic, constantly evolving, and at times marked by unspoken tensions. This campaign builds on that foundation by tapping into a shared cultural experience that teenage daughters and their millennial mothers have in common: the energy, emotion, and joy of a live music concert. By bringing together Himalaya’s trusted legacy in care with Spotify’s unmatched cultural reach in music, the campaign creates something that goes beyond a brand activation, it creates a genuine moment of connection.
The campaign kicked off with an exclusive on-ground event, ‘Unskipped: Us on Loop’, on 7th May 2026 at Sunburn Union, Koramangala, Bangalore, bringing together select mother-daughter duos, creators, and media for an immersive evening celebrating connection, nostalgia, and togetherness.
Curated as a seamless, high-energy experience, the evening featured interactive engagement formats, experiential product zones, glam stations, and emcee-led games such as Who Knows Who Better and Two Truths, One Lie, they all were designed to spark laughter and meaningful connection. The experience culminated in a live performance by singer Jonita Gandhi, whose cross-generational appeal made her the perfect voice to bring the night together. From co-branded gifting kits and curated Spotify playlists at entry to immersive venue design and social-first creator moments, every touchpoint wad thoughtfully crafted to deliver a cohesive, emotionally resonant brand experience.
The campaign did not end when the lights came up. On Mother’s Day, Himalaya released a digital film, an after-movie built not from a script, but from the unscripted moments. The quiet exchanges between mothers who embraced their daughters. The giggles that were exchanged while playing games. The hugs shared during Jonita’s performance. By translating the live experience into a visual narrative, the film ensured that ‘Unskipped: Us on Loop’ continued to resonate long after the evening ended, across digital and social platforms, reaching audiences who were not in the room but could feel exactly what it was like to be there.
Ms. Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, said, “At Himalaya, we’ve always believed that care goes beyond skincare, it lives in everyday moments and relationships. Himalaya Neem Face Wash has been part of the mother-daughter bond for years, showing up exactly when that relationship needs it most; during the teenage years when everything is changing and their connection is being quietly renegotiated .With ‘Unskipped: Us on Loop’, we wanted to celebrate the evolving dynamic between mothers and daughters in a way that feels real, relatable, and culturally relevant. By partnering with Spotify, we’re bringing together the emotional power of music and the trust of Himalaya to create an experience that is not only memorable but deeply meaningful. This campaign reflects how brands today can build authentic connections by becoming part of culture, not just conversations.”
Arjun Kolady – Head of Sales – Spotify India, said ‘At a time when consumer attention is more fragmented than ever, music remains one of the few environments where people press play with intention — and stay engaged for the long haul. That’s what makes Spotify a uniquely powerful space for brands: our listeners aren’t passive, they’re showing up by choice. ‘Unskipped: Us on Loop’ builds on that strength, using shared listening to create a natural, meaningful way for mothers and daughters to spend time together — and reflects how Spotify helps brands like Himalaya become part of moments audiences actively choose’
‘Unskipped: Us on Loop’ moved beyond traditional marketing. It began with a genuine human insight: as daughters enter the 12 – 16 age bracket they begin to pull away, and mothers are left navigating a dynamic that feels unfamiliar. What remains, almost always, is music. A song that both know. A playlist that crosses the generational divide without trying to. By anchoring the campaign in real human insight and amplifying it through music and storytelling, the collaboration sets a new benchmark for how brands can meaningfully engage with consumers in today’s landscape. The campaign rolled out across experiential, digital, and social touchpoints, it positions Himalaya at the intersection of care, culture, and connection, making Mother’s Day not just a moment of celebration, but a memory that stays on loop.
Watch the film here: https://www.instagram.com/reels/DYJf5e9oTu5/
About Himalaya Wellness Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding Dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With a ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments.
Seeped in a legacy of researching nature, Himalaya has been able to successfully harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy. For more information, please visit: https://himalayawellness.in/
