National, 11 May 2026: ITC Mangaldeep, one of India’s leading incense brands, proudly announces the introduction of Mangaldeep Scent 3-in-1 Ziplocks under its existing premium sub-brand, Scent. With this addition, Mangaldeep further strengthens its presence in aromatic spaces, extending the refined fragrance expertise of the Scent range beyond traditional formats.
Mangaldeep Scent 3in1 features three captivating fragrances in a single pack, providing a rich and varied olfactory experience to elevate one’s prayers. These fragrances are inspired by three international perfumes promising a unique and elevated experience. The 3in1 Ziplock scent offers three distinct fine fragrances inspired aromas in a single pack. Giving consumers the flexibility to experience variety without just having to choose one.
Together, these fragrances create a sophisticated and elevated olfactory experience that blends fine fragrances and traditional prayer rituals. It ensures a 100% charcoal-free formulation with imported base material. A 9-inch batti with a burn time of over 45 minutes, delivering a clean fragrance profile, zero-burnout (complete burning), and a pure, pleasant, long-lasting post-puja experience.
The new Mangaldeep Scent 3in1 comes in elegantly designed packaging, engraved with the iconic Mangaldeep logo featuring the Lamp of Well-being with design elements that invoke a sense of luxury and mysterious appeal.
Commenting on the launch, Rohit Dogra, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd. “At ITC Mangaldeep, we believe fragrance has the power to elevate everyday moments and rituals alike. With the launch of Mangaldeep Scent, we are bringing that philosophy to life by offering consumers the ease of experiencing three distinct fragrances in a single pack, eliminating the need to choose just one. Our deep consumer insights highlighted a growing inclination towards contemporary, fine-fragrance-inspired aromas that seamlessly complement both devotional occasions and modern living spaces.”
Mangaldeep Scent 3in1 is available at retail stores, marts, and online platforms. With the introduction of Mangaldeep Scent, ITC Mangaldeep continues to lead the way in delivering a premium and innovative aromatic experience for your daily puja needs.
