India, 21st May 2026 — Healthy Master, one of India’s leading clean snacking brands, has released its latest brand campaign featuring fitness icon and wellness advocate Milind Soman. Centered around the thought of mindful snacking and conscious food choices, the campaign marks a significant step in the brand’s ongoing efforts to strengthen its positioning in India’s growing healthy foods and clean-label snacking segment.
Built around a high-impact digital-first brand film alongside a series of short-format content pieces, the campaign focuses on modern consumer snacking behaviour, where individuals are increasingly seeking healthier alternatives without compromising on taste or convenience. Through a conversational and relatable narrative style, the campaign addresses the everyday conflict between cravings and conscious eating while reinforcing Healthy Master’s core philosophy of clean ingredients and transparency.
The main brand film featuring Milind Soman captures the internal dilemma consumers often face while snacking, ultimately shifting the conversation from “avoiding snacks” to “choosing better snacks”. The campaign further extends across multiple product-led films highlighting categories such as healthy chips, tea-time snacks, millet noodles, and protein-rich trail mixes.
Brand film link: https://www.youtube.com/watch?v=H47L4kS2IeI
Instagram link: https://www.instagram.com/reel/DYjv98xPl6t/?igsh=dTBjeDRsbWVpcm9l
Speaking about the campaign, Tarun Agarwal, CEO and Co-founder, Healthy Master, said, “Consumers today are far more aware about what goes into their food, but they also don’t want healthy eating to feel restrictive or complicated. With this campaign, we wanted to present healthy snacking in a way that feels relatable, enjoyable and honest. Milind Soman’s credibility and lifestyle philosophy aligned naturally with the values we stand for as a brand.”
Commenting on the association, Milind Soman said, “I’ve always believed that fitness begins with everyday choices and consistency. One of those everyday choices is snacking. Healthy Master focuses on mindful nutrition without it feeling forced or unrealistic. The products are built around clean ingredients and practical healthy snacking, which made this collaboration authentic to me.”
Founded with the vision of making healthy eating more accessible and convenient, Healthy Master has built a portfolio spanning over 250 products across healthy snacks, millet-based foods, trail mixes, baked alternatives, and functional nutrition offerings. The brand has gained visibility for its focus on clean-label products made without maida, palm oil, or preservatives, while also building strong recall among consumers following its appearance on Shark Tank India.
The newly launched campaign will be amplified across digital platforms, social media, quick-commerce channels, and performance-led content integrations as the brand continues to expand its consumer reach in the healthy snacking category.
About Healthy Master
Founded in 2019, Healthy Master is a fast-growing Indian nutrition brand. With the vision to make healthy snacking accessible to all, Mrs Shivali Garg, the Founder and Chairperson of the organisation, decided to find safe yet nutritious food. This initial thought laid the foundation to develop a junk-free world.
The company also caters to the B2B sector, opening the door to corporate and festive gifting. If you’re looking for quick bites, they offer the flexibility of vending machines. Be it hotels, restaurants, or cafes, you’ll find Healthy Master within your reach, giving you the taste of mindful nutrition.
The healthy snack brand has a unique product called “The Daily Power Booster”, which comprises roasted gourmet nuts, super seeds with berries, and dry fruits – a complete nutrition to keep you fit. You also have “The Trial Snack Box,” which includes 18 wholesome treats in a single kit.
Today, Healthy Master offers a diverse portfolio of 250+ clean-label products. This includes millet-based snacks, healthy chips, baked bhakarwadi, roasted mathri, energy bars, flavored nuts, chana, dates, peanuts, dry fruits, seeds, berries, makhana, khakhras, cereals, etc.
Guided by its philosophy of “It is difficult to quit, but easier to switch,” the brand follows strict standards, which are maida-free, zero preservatives, non-fried, and millet-first. Led by Co-founder and CEO Mr Tarun Agrawal, Healthy Master serves consumers across India and global markets, including the USA, Dubai, Canada, New Zealand, Singapore, and the Maldives.
