National, May 27 2026: Toing, the affordable food delivery app has launched its first brand film across digital channels, aimed at reiterating the ‘lowest price guarantee’ in food delivery. The film with the theme ‘Shoo-Shaa’ (or showshaa) is showcasing how Toing is disrupting the market with lowest prices, zero platform fee, zero packaging charges, and matching offline menu prices.
The film brings a hilariously chaotic spectacle to life and has been curated to appeal to Gen Z and new jobbers, the target cohort for Toing. The film shows a wedding baraat in its full glory – the horse, the band, the gorilla, the panda- all trying to squeeze through the narrow corridors of a building just to deliver food to a customer at her doorstep. While the on-screen chaos is entertaining, the message conveyed is clear- Toing consumers don’t need to pay extra! With Toing, customers can be assured of the lowest price for their food.
Elaborating on the same, Mayur Hola, Vice President- Brand, Swiggy said “Toing is designed to cater to the value conscious consumers and with the first brand film, we are reiterating our focus on affordability. We’ve taken a light-hearted approach to reinforce how Toing is doing away with the ‘extras’ to offer affordable food. The film conveys in a fun way that we handle the delivery with no extra charges, so customers can just focus on enjoying the food.”
The film was conceptualized, written and directed by Swiggy’s inhouse team. The brand film has shown resonance with audiences, garnering close to 13.6 million views within a few days of the launch.
Watch the brand film here: https://www.instagram.com/p/DYmX91Ws4A4/
Toing was launched in the second half of 2025 with Pune, and has soon expanded its footprint in 40 cities across the country. With more than 4 million downloads across India and a remarkable rating of 4.5, Toing is emerging as a strong alternative in the value-driven food delivery space
