Mumbai, 27 May 2026: Wondrlab has appointed Alok Mahadevia as Lead Content, strengthening its creative leadership with a global ECD whose work has spanned New York, Chicago, Los Angeles, Dubai, and Mumbai.
Mahadevia brings over 15 years of advertising experience, a decade in the United States across some of the country’s most respected agencies, including Leo Burnett Chicago, DoorDash NYC, 160/90 Los Angeles, and Saatchi & Saatchi, before returning to India.
His award shelf includes a Clio Gold for the Samsung Olympics Chant Ad, which clocked over 20 million views on YouTube and spawned a tagline adopted as the brand’s global line for several years. The campaign also earned a Cannes Shortlist. He has won a Clio Entertainment Silver, an Andy Silver, and a One Show Merit, and has served on the jury for both The One Show and the PHNX Awards.
In the US, Mahadevia has worked on a wide range of brands including Samsung, DoorDash, Toyota, Lightlife, IKEA, Spotify, HSBC, and the NFL, among others. His Lightlife campaign featuring Hollywood duo Dax Shepard and Kristen Bell was one of the most talked-about spots of its week upon launch, generating 2.5 million video views in its first seven days.
Back in India, his work has made an equally strong impact. A viral outdoor campaign for Flipkart’s Big Billion Days, created during his freelance engagement with Talented, became a nationwide conversation and drove a measurable lift in BBD sales. His Flipkart Mahalaya film for DDB accumulated 33 million views on Instagram, 6.5 million on YouTube, and over 500K likes on LinkedIn, winning wide praise for its nuanced cultural storytelling.
Speaking about his appointment, Hemant Shringy, CCO & Managing Partner, Wondrlab Network, said, “At Wondrlab, we are building a platform-first network for a world where creativity, culture, technology and commerce are increasingly interconnected. Alok brings a truly global perspective to that vision, backed by a body of work that has consistently created cultural impact while driving business outcomes. What stands out about him is his ability to create ideas that people genuinely connect with across markets, platforms and mediums. As we continue to scale our integrated capabilities, his leadership and creative ambition will play an important role in shaping the next phase of growth for both our clients and our teams.”
Speaking about joining Wondrlab, Alok Mahadevia said, “After spending over a decade working across different creative ecosystems globally, what excites me about Wondrlab is its hunger to build something modern, agile and culturally relevant from India for the world. The lines between advertising, entertainment, technology and content are blurring faster than ever, and Wondrlab understands that deeply. I’m excited to collaborate with teams across the network to create work that is not only strategically effective, but also emotionally resonant and impossible to ignore. There’s a strong entrepreneurial energy here, and that makes this the perfect time to come on board.”
About Wondrlab:
Launched in 2020, Wondrlab’s vision is to create a global world-class network from India which encompasses marketing transformation and digital business transformation. Through its integrated marketing technology network it gives clients a full-funnel approach to help them win through brand creation and monetization in a highly fragmented marketplace. The Wondrlab network includes What’s Your Problem, a digital-first creative agency; Wisr– India’s pioneering open tech platform connecting brands and schools to foster school empowerment through brand partnership; Opportune– a data-driven influencer marketing platform employing proprietary technology and a vast creator network to drive impactful influencer marketing campaigns; Neon– a performance marketing agency; Cymetrix – a leading global CRM & Data Analytics company, OPA – one of India’s largest influencer marketing platforms and BigStep, a leading software development company offering web and mobile apps, cloud services, AI, automation, and real-time engagement solutions. These acquisitions collectively provide clients with a seamless full-funnel experience. Wondrlab also launched its European operations with the acquisition of Poland based WebTalk, a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region.
