Gurugram, May 28, 2026: VDO.AI, a global leader in advertising technology, today announced the official launch of its Interactive In-App Advertising Solutions. The new suite marks a strategic expansion of VDO.AI’s unified cross-screen advertising ecosystem, enabling brands to drive both high-impact storytelling and measurable consumer engagement across premium mobile app environments.
As consumer attention solidifies within mobile app environments, traditional mobile advertising has hit an efficiency plateau. According to industry data from Sensor Tower’s State of Mobile Report, global consumers dedicated an unprecedented 5.3 trillion hours to mobile applications. While app usage continues to rise globally, marketers are increasingly struggling with declining engagement quality from traditional mobile banner formats
VDO.AI’s newly launched in-app ad suite directly combats this friction with high-impact, immersive ad formats purpose-built for mobile app environments. The suite includes In-Feed Native Ads, In-Line Banner Ads, Rewarded Ads, Playable Ads and Dynamic Interstitial Ads, tailored specifically for the in-app environment to drive deeper engagement, increase attention span and reduce banner blindness within app ecosystems. The offering is also designed to help app publishers improve monetisation without compromising user experience.
Arjit Sachdeva, Co-founder, VDO.AI, said, “When you look at modern app consumption, the user experience is fluid and dynamic, but the advertising layer is static and intrusive. That mismatch is destroying brand ROI. Our entry into the in-app space is about aligning ad delivery with native user behaviour to eliminate accidental clicks and deliver clean, qualified intent. With our in-app suite, we are redefining the standard of mobile ad delivery, preparing our brand partners for a future where commerce and media are completely frictionless”.
The company expects strong adoption across sectors such as consumer electronics, automotive, gaming, e-commerce, fintech and FMCG, where mobile-first consumer behaviour continues to accelerate. VDO.AI’s in-app capabilities can be integrated into its larger cross-screen ecosystem, allowing brands to execute sequential storytelling across CTV, Mobile, YouTube and App environments
The launch also strengthens VDO.AI’s larger vision of helping brands create measurable omnichannel advertising ecosystems across CTV, Mobile, Rich Media Display, YouTube, App environments and emerging digital surfaces.
About VDO.AI:
VDO.AI is a global advertising technology company empowering brands and publishers to leverage the potential of video content across Web, Mobile and CTV. Utilising AI-driven targeting, data-led insights and proprietary ad formats, VDO.AI offers a comprehensive programmatic ecosystem designed to deliver ads that perform at scale. Recognised for its technological innovation, VDO.AI won the CII AI Awards 2025 for ‘Best AI Solution Showcase’ for its proprietary technology stack. Trusted by 2,000+ publishers and 10,000+ brands, the platform serves over 20 billion video impressions monthly. The company’s campaigns and innovations have also received several industry honours, including the E4M Automotive Marketing Awards 2026 and Financial Express AICONIC Awards 2026 for the BMW campaign, Agency Reporter Front Benchers 2026 for Haldiram’s and three prestigious wins including the Financial Express MarTech Awards 2025, e4m Play Streaming Media Awards 2025 and the Connected TV Asia Awards 2025 for the Hyundai EV campaign. VDO.AI has also been recognised with Excellence in Technology & Innovation at Adgully Leaders 2.0, Most Innovative Company of the Year by Assocham and Best CTV/OTT Ad Campaign at E4M for its collaboration with Scaler.
