BENGALURU, India | May 2026: — StumpMike, a cricket-first social platform built around live match conversations, voice-led fan banter and community engagement, has awarded its global performance marketing mandate to The Clicks Technologies (TCT Digital), a 10-year-old digital marketing and agentic AI agency.
The mandate comes as sports-tech and community-led consumer apps are using performance marketing, app-store optimisation and content-led acquisition to build repeat engagement around major tournament windows. With a non-stop calendar of high-octane tournaments — including the Women’s Premier League (WPL), the Indian Premier League (IPL), ICC World Cups and cricket’s monumental return to the Olympic stage at LA28 — StumpMike is poised to scale its acquisition and engagement strategies across India, the Indian diaspora and emerging global cricket markets.
StumpMike addresses a clear fan behaviour insight: cricket is best experienced collectively, but many viewers today follow matches alone or across fragmented social platforms. The app brings live scores, cricket news, match discussions, real-time groups, text chat and voice-led “Quick Singles” into one match-day community experience.
Commenting on the partnership, Chandru K Sambasivan, Founder & CEO of StumpMike, said:
“Cricket is at its best when fans come together. At StumpMike we make sure no fan watches cricket alone, anywhere in the world. With the IPL, upcoming World Cups and cricket’s historic debut at the LA28 Olympics all on the horizon, there’s never been a better time to build match-day communities. We are incredibly excited to team up with TCT Digital. Their decade-long expertise in navigating complex digital landscapes and scaling tech products makes them the perfect partner to amplify our growth and bring millions of cricket lovers into our virtual stadium.”
TCT Digital brings ten years of proven experience servicing clients spanning the APAC, EMEA, and North American regions to StumpMike’s GTM goals. Known for its ‘AI-first’ operational approach, the agency’s capabilities stretch across Brand Creation, Web/App Development, SEO/AEO/ASO, Analytics, and Hyper-targeted Performance Marketing. This mandate will focus heavily on capturing high-intent users globally, specifically
targeting the vast Indian diaspora and international cricket enthusiasts during prime-time sports viewership blocks.
The app is available on Android and iOS, giving cricket fans access to live match conversations, community groups, score updates and voice-led fan interaction.
Cricket fans can download StumpMike via Google Play and the Apple App Store to join live conversations around upcoming matches.
