EDIFICE, the performance-driven watch brand inspired by the world of motorsports, unveiled the new EFK-110D Automatic series in India. Expanding its growing line of mechanical timepieces, the latest collection combines motorsport-inspired styling with Japanese automatic watchmaking, delivering a refined everyday sports watch for enthusiasts who value both performance and design.
The EFK-110D series debuts with three distinctive models – EFK-110D-1A, EFK-110D-2A, and EFK-110D-7A, each featuring a stainless-steel case paired with an electroformed metal dial inspired by the texture of forged carbon, a material widely associated with high-performance sports cars. The sporty yet sophisticated aesthetic is further enhanced through dimensional hour markers, a sharp bezel design, and bold case detailing that create a strong wrist presence.
Powered by a Japanese automatic movement with an approximate 42-hour power reserve, the EFK-110D series celebrates the craftsmanship and timeless appeal of mechanical watchmaking. A see-through case back offers a glimpse into the movement in action, highlighting the authentic character unique to automatic watches. The collection is also equipped with a scratch-resistant sapphire crystal for superior clarity and durability, while 100-meter water resistance ensures dependable performance for everyday wear.
Designed to deliver both style and performance, the new EFK-110D Automatic series upholds the precision-driven philosophy of EDIFICE. The compact 38mm stainless steel case ensures a comfortable fit while maintaining a bold and sporty identity inspired by automotive engineering.
Further elevating the experience, the see through case back allows wearers to observe the movement in motion, a detail that celebrates the craftsmanship and mechanical appeal unique to automatic timepieces.
Priced at INR 27,995, the EDIFICE EFK-110D series, including the EFK-110D-1ADR, EFK-110D-2ADR, and EFK-110D-7ADR, will be available at select Casio Exclusive stores as well as online platforms, offering watch enthusiasts an elevated blend of engineering, craftsmanship, and contemporary style:
EFK-110D-7A: https://www.casio.com/in/watches/edifice/product.EFK-110D-7A/
EFK-110D-1A: https://www.casio.com/in/watches/edifice/product.EFK-110D-1A/
EFK-110D-2A: https://www.casio.com/in/watches/edifice/product.EFK-110D-2A/
About Casio India Co. Pvt. Ltd.:
Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators and Scientific Calculators.
Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of “creativity and contribution,” Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.
For more information, visit https://www.casio.com/in/
