May 2026, Gurugram – NARS Cosmetics, the iconic global makeup brand founded by Creative Director François Nars, continues its bold India momentum with the opening of its third standalone boutique at Ambience Mall, Gurugram. Less than three years since its India debut in October 2023, the brand’s rapid retail expansion is a testament to its deepening cultural resonance and the growing appetite for bold, artistry-led beauty among Indian consumers.
The National Capital Region has cemented itself as a defining force in India’s evolving luxury beauty landscape, home to a consumer who is informed, discerning, and uncompromising in their pursuit of product efficacy, innovation, and brand equity. The choice of Ambience Mall, Gurugram, one of North India’s most prominent luxury retail destinations, reflects the brand’s commitment to building a strong and lasting presence in a market that is actively shaping the future of beauty in India.
The 320 square-foot boutique boasts sharp lines and elevated comfort with a luxuriously sleek design conceived by Founder and Creative Director François Nars in collaboration with Fabien Baron of Baron & Baron. This vibrant location offers customers the opportunity to receive expert advice from talented NARS pro makeup artists, ensuring a personalized shopping experience.
The boutique features stunning, Instagrammable moments, including a bespoke infinity mirror designed by Baron & Baron that invites guests to capture their beauty journey alongside NARS’ most iconic products. Additionally, the store is accented with large, striking visuals and films from recent campaign shoots by François Nars, showcasing the brand’s bold aesthetic and commitment to artistry.
Sanjay Sharma, Country Head, Shiseido India, says: “Opening our third standalone boutique in under three years is a milestone that reflects not just growth but a strong cultural relevance that NARS has earned in India and the genuine excitement around the brand. NARS continues to scale its India presence through immersive, design-forward spaces that celebrate creativity, individuality, and fearless self-expression. We are excited to bring this experience to Ambience Mall, Gurugram and further strengthen the brand’s connection with this market”
The boutique brings together NARS’ most-coveted and newest formulas, including Natural Matte Longwear Foundation, and cult icons including the Light Reflecting™ Advanced Skincare Foundation, the Radiant Creamy Concealer, Natural Radiant Longwear Foundation, The Multiple, Explicit Lipstick, Climax Mascara and beyond. The curated assortment reflects the brand’s unwavering commitment to high-performance, boundary-pushing beauty.
“This expansion reflects the shift in the Indian beauty consumer, who is more discerning and drawn to high performance, creativity led products. At Global SS Beauty Brands, we shape brands rooted in strong creative expression and meaningful consumer engagement, and NARS exemplifies this through its distinctive artistic vision and innovation led approach. With the opening at Ambience Mall, Gurugram, we are proud to strengthen the brand’s presence and resonance in this market.” —Biju Kassim, CEO & MD Global SS Beauty Brands (GSSBB).
The NARS Cosmetics boutique at Ambience Mall, Gurugram is now open on the ground floor.
NARS Cosmetics is also available at boutiques in Select City Walk, New Delhi, and Palladium Mall, Mumbai, as well as online and in-store at Nykaa, Sephora, Tira, SS Beauty, and Shoppers Stop.
About NARS Cosmetics
Iconic. Individual. Unexpected. Creative visionary, François Nars launched NARS Cosmetics with 12 lipsticks in 1994. Today, NARS’ boundary-pushing approach manifests from audacious color and standout formulas to daring names and striking campaigns—bringing high-fashion, high-style, and forward-thinking to beauty. With every product comes endless opportunities for artistry and self-expression: “Don’t hold back. Be bold. It encourages others to do the same.”
