India, 4th June 2026: bigbasket, a TATA Enterprise, today announced the elevation of Seshu Kumar Tirumala as its Chief Operating Officer (COO), recognising over a decade of significant contribution to the company’s growth and evolution. In his new role, Seshu will lead Operations and play a key role in driving execution as bigbasket continues to strengthen its quick commerce business and scale for the future.
Seshu is one of bigbasket’s longest-serving leaders, having been with the company since 2014. Beginning as National Head – Buying & Merchandising and later rising to Chief Buying and Merchandising Officer, he played a central role in building bigbasket’s merchandising, sourcing, and category management capabilities. Under his leadership, bigbasket’s private label business grew to contribute nearly 40% of total sales, making it the largest private label portfolio in Indian e-commerce. He also spearheaded the company’s direct farmer sourcing network, helping establish a robust agri infrastructure through collection centres and farm partnerships across the country.
Commenting on the development, Hari Menon, Founder & CEO, bigbasket, said, “Seshu has played an important role in building many of the capabilities that have shaped bigbasket’s growth over the years, from our private label business to our farmer sourcing network. His deep understanding of the business and strong track record of execution make him well suited for this role. We are pleased to see him take on this expanded responsibility.”
Seshu Kumar Tirumala, Chief Operating Officer, bigbasket, said, “Having spent more than a decade helping shape bigbasket’s sourcing and merchandising capabilities, I am excited to take on this broader role. My focus will be on strengthening the systems that power our farm-to-customer journey, enhancing execution across our operations, and ensuring we continue to deliver a seamless and dependable experience for our customers as the business grows.”
This elevation reflects bigbasket’s long-standing focus on nurturing leadership from within. As the company continues to expand its quick commerce footprint, Seshu’s deep understanding of sourcing, supply chain, and customer needs positions him well to lead the next phase of operational growth.
About bigbasket, A TATA Enterprise: bigbasket, a TATA Enterprise, is redefining the online grocery experience in India. Trusted by over 10 million customers, the platform offers delivery across a wide range of over 30,000+ products including groceries, fresh produce, fruits and vegetables, medicines, fashion, electronics, beauty, and more, all in one place. With a presence in 60+ cities, including Tier 2 and Tier 3 cities, bigbasket operates through a strong network of 850+ dark stores, ensuring speed, convenience, and reliability at scale.
