June 4, 2026: Apollo Tyres has secured five prestigious accolades at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, marking a spectacular run for its recent advertising campaigns. The company took home three Gold awards at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV, and Best Use of Multi-Screen Campaigns. Additionally, it clinched two Bronze awards at the Abby Awards in the Audio Visual – TV category for both the Automotive and Corporate segments.
These accolades are a testimony of the groundbreaking “Har Safar Mein Dum Hai” campaign, which successfully elevated a traditionally low-involvement category into a deeply resonant emotional narrative. Rooted in Apollo Tyres’ “Go the Distance” philosophy, the campaign celebrated the grit of the journey rather than just the final victory. It bypassed standard celebrity endorsements to build an authentic bond with the audience, using cricket as a shared cultural passion.
Drawing strength from A R Rahman’s iconic Maa Tujhe Salaam, a song that has evolved into an enduring sporting anthem, the ‘Har Safar Mein Dum Hai’ campaign, conceptualised and authored by Simran Kanwar, enabled Apollo Tyres to break through the noise with authenticity and emotional resonance, emerging as the 4th most discussed brand during the recently concluded T20 World Cup, outperforming competitors with triple the ad spend. This combination of sharp insight and distinctive multi-platform execution is what earned the campaign top honors across content, sports integration, film craft and multi-platform categories.
“To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us,” said Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd. “Winning for ‘Har Safar Mein Dum Hai’ is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today’s audience.”
