Mumbai, June 5, 2026: In an unprecedented twist on a typical Saturday night, over hundreds of cyclists took to Mumbai’s streets this weekend for the inaugural Zuno Cyclothon 2026, a midnight ride combining fun, movement, and city exploration. The event, held to mark World Bicycle Day, transformed familiar urban routes into a vibrant late-night cycling festival.
Crafted and managed by BC Web Wise, the experience highlighted a unique Saturday night alternative which moved away from the usual partying to chilling on cycles instead, bringing the brand philosophy alive: not racing, but moving together, enjoying the city, and experiencing it like never before.
Participants collectively covered over 13 kms, with attendees ranging from seasoned cycling enthusiasts to first-time night riders. Among them were families, corporate teams, wellness groups, and women who hadn’t ridden in years, all coming together to experience the city in a new light.
Ketan Mankikar, VP & Head of Marketing, Zuno General Insurance, shared:
“At Zuno, we believe the future of mobility will be shaped as much by behavioural choices as by infrastructure and technology. Our focus extends beyond protection to promoting behaviours that can contribute to safer and healthier lifestyles. Through Zuno Cyclothon, we wanted to spark conversations around mindful mobility and sustainable choices while bringing communities together. Seeing customers, employees, partners and cycling enthusiasts ride together reinforced our belief that lasting change starts with collective action.”
Notable moments included:
- A 65-year-old rider completing the full 13 km route, cheered on by a group of young participants.
- A father-daughter duo riding together for the first time in years.
- Real-time social sharing from BC Web Wise, bringing the midnight ride to online audiences.
Sonali Banerji, Senior Creative Director at BC Web Wise, added:
“Every detail was designed to make Cyclothon memorable and energetic. From registration to kit distribution to the night ride itself, the city felt alive and connected in a way that’s rarely seen.”
The inaugural edition also spotlighted Zuno’s philosophy of living Easy, Breezy, Surely, with cool keychains and certificates distributed to the participants.
With the success of the first Cyclothon, Zuno GI plans to make it an annual platform, offering Mumbaikars a new reason to rediscover their city, bond with others, and embrace healthier urban mobility.
Event Highlights:
- Midnight community ride through Mumbai streets
- Over hundreds of participants covering 13 km collectively
- Diverse riders: families, first-time cyclists, women returning to the saddle
- Non-competitive format focusing on connection and participation
- Social engagement via live updates and content sharing
- Marked World Bicycle Day 2026
- First edition of an annual property envisioned to grow into a larger city-wide movement
About BC Web Wise : BC Web Wise is a leading digital marketing agency known for creating integrated, insight led and technology driven brand experiences. With a strong focus on creativity, strategy and storytelling, the agency helps brands connect with audiences in meaningful and engaging ways across digital platforms. BC Web Wise works with leading brands across industries, combining data, creativity and technology to deliver campaigns that are relevant, effective and built for today’s digital first consumers.
About Zuno General Insurance: Zuno General Insurance, formerly known as Edelweiss General Insurance, is a new-age digital insurer with an aspiration to reimagine Insurance to make it easy, friendly, and transparent. Amidst all the jargon and seriousness, Zuno is the friendly voice speaking in a language you understand, and listening to what you have to say, stepping in at the right time, so that you don’t have to worry when things don’t go as planned. Zuno is the friend you can always turn to for help, with the confidence that we will always have your back.
At Zuno GI, the focus is on building trust through digital solutions that are intuitive and responsive, using consumer insights and data analytics to drive innovation and experience. Our consumer insight driven strategy focused on customers’ experience; innovative solutions and an intuitive digital platform differentiate us in a competitive market.
Zuno GI started operations in 2018. We have over 8 million customers and a growing omnichannel distribution on digital rails. The company has presence across key digital marketing places and partnerships with Maruti, Tata Motors, Mahindra, Skoda, Volkswagen, Jeep, Royal Enfield, PolicyBazaar, Turtlemint, PhonePe, Insurance Dekho, Fedbank Financial Services, Dvara KGFS, Repco Home Finance, Renewbuy, Bajaj Capital, Anand Rathi Global Finance, Avanse Financial Services, Spinny, Nido Home Finance, ECL finance, Mehsana Urban Co-Operative Bank, PolicyBoss, Jio insurance brokers, Coverfox, ORIX leasing & financial Services India Ltd, SMAS auto leasing India Pvt Ltd.s
