Mumbai, India, 16th June, 2026 Meru Activs, a nutrition products brand created for India’s 50+ community, and Gen S Life, a community platform built for people in their second chapter, announced an exclusive partnership to support one of India’s most important yet underserved groups: people in their 50s, 60s and beyond.
The collaboration comes at a time when India’s 50+ population is beginning to be seen not as a passive senior-care segment, but as an active, aspirational and underserved consumer group. For too long, products and platforms for this audience have been built around illness, dependency, or care-giving. The partnership brings together two brands that are looking at ageing differently.
Meru Activs and Gen S Life are coming together around one common belief: people over 50 deserve brands that speak to their strength, independence, curiosity, and desire to live better every day.
Meru Activs is building an ecosystem for people in their 50s and beyond, starting with nutrition products designed around the changes the body undergoes after 50, including changes in absorption, daily nutrition gaps, and the need for better everyday health support. Gen S Life is building a community where people over 50 can connect, learn, explore new interests, and continue living with purpose and joy.
Through this exclusive partnership, Gen S Life members will receive access to Meru Activs’ 50+ focused product range, along with special member-only offers available only within the Gen S Life community.
For Meru Activs, the partnership is a step towards taking better health choices into trusted community spaces where people over 50 are already seeking guidance, confidence and connection. The brand’s approach is built around a simple idea: after 50, health support cannot be generic. It has to account for how the body changes, how absorption changes, and how daily nutrition needs evolve with age.
“For too long, the world has spoken about people over 50, not to them,” said Meenakshi Menon, Founder, Gen S Life. “Gen S Life exists to change that and to build a community where this chapter feels as full, active, and alive as any that came before it. Partnering with Meru Activs allows us to support our members not just through connection and experiences, but also through products built with this stage of life in mind.”
“India’s 50-plus population is one of the most significant consumer groups in the country. Yet most health products are still not designed with this life stage in mind,” said Mihir Karkare, Co-founder and CEO, Meru Activs. “At Meru Activs, we are building nutrition products around what actually changes after 50, from absorption to everyday nutritional support. Gen S Life shares the same respect for the 50+ demographic. This partnership allows us to bring better health choices to a community that is already choosing to age with more awareness, energy and agency.”
The partnership will begin with exclusive offers for Gen S Life members curated by Meru Activs. Both teams are also discussing further ways to bring practical, community-first health conversations to the 50+ audience through the Gen S Life platform.
The collaboration stemmed from a common belief that India’s ageing conversation needs to move beyond care alone. The next decade will require brands, communities and institutions to build for prevention, participation, confidence and quality of life.
With this partnership, Meru Activs and Gen S Life aim to create a more thoughtful ecosystem for India’s 50+ population, one that brings together community, credible health support and a more optimistic view of aging.
About Meru Activs
Meru Activs is a science-led nutrition products brand from Meru Life, built for people over 50. The brand focuses on formulations designed around the changing needs of the body after 50, including absorption, nutrient utilisation and age-relevant health support. Its product range includes phospholipid-based formulations across key health areas such as bone health, heart health, liver health, and cognitive health.
About Gen S Life
Gen S Life is a community and platform for the 60-plus generation, designed to support connection, engagement, and active living through a blend of technology, insight, and purpose-led experiences. Built on the idea of science meets soul, the brand combines rigorous thinking with empathy, relevance, and warmth
