National, 17th June 2026: With a legacy of olfactory mastery spanning 75 years, Ajmal introduces Evoke Red Him & Her, a sensory dialogue between individuality and shared chemistry. Envisioned as a bold dual opus, this fragrance duo reframes desire as a sensory language, drawing a poetic line between fragrance and feeling, the intimate and the magnetic.
In a world increasingly driven by transient trends and ambient noise, Evoke Red stands as a definitive statement of clarity and identity. It is a collection meticulously crafted for those who choose to live with intention, individuals who seek what is authentic, wearing their confidence as an invisible signature.
“Evoke Red is an exploration of modern resonance and unapologetic confidence,” reflects Abdulla Ajmal, CEO of Ajmal Group. “While each fragrance possesses its own distinct, uncompromising character, together they create a beautiful, magnetic harmony that speaks to the fluid nature of connection. At Ajmal, our 75 years of heritage has always been rooted in the art of olfactory storytelling, but with this collection, we wanted to push contemporary boundaries. We have meticulously designed these scents for a discerning generation that views fragrance not merely as an accessory, but as an essential pillar of self-expression, an invisible yet indelible signature of who they are and how they choose to move through the world.”
Evoke Red Him is a refined fougère gourmand that balances freshness with warmth. The fragrance opens with an invigorating blend of pink pepper, strawberry, cinnamon and cardamom, creating an energetic first impression. At its heart, sage and lavender lend aromatic elegance and structure, while a smooth caramel accord introduces a sophisticated gourmand nuance. The fragrance settles into a rich base of benzoin, labdanum, tonka bean and amber, leaving behind a warm and enduring trail that is both confident and contemporary.
Evoke Red Her is a graceful floral gourmand that blends softness with unmistakable presence. Opening notes of orris butter, popcorn accord, pink pepper and lavender create an intriguing introduction that feels both modern and elegant. The heart unfolds through magnolia, praline and macadamia, bringing a creamy richness to the composition. As the fragrance evolves, sandalwood, musk, vanilla, tonka bean and benzoin create a smooth and comforting finish that lingers beautifully on the skin.
Designed for everyday sophistication, Evoke Red Him & Her reflects Ajmal’s continued commitment to creating fragrances that seamlessly blend heritage craftsmanship with contemporary olfactory trends. The collection is now available across Ajmal stores and on the brand’s official website.
About Ajmal:
Inspired by the glorious Orient, Ajmal began its perfumery journey with the world’s oldest form of fragrances: perfume oils. Over the last 75 years, Ajmal has carved a unique niche in the global fragrance industry as a fully integrated producer, manufacturer, distributor and retailer. Offering a rich portfolio of fine Oriental and Western fragrances, Ajmal is especially renowned for its mastery in crafting the most exquisite Oud and Oud-related products. Today, Ajmal’s retail presence spans 400+ exclusive showrooms across the GCC and worldwide, with distribution in over 70 countries and a strong footprint across 100+ duty-free and travel retail points globally.
