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After Stellar Debut, News18 India’s Desh Ki Pathshala Strengthens Its Hold on Prime Time
After a bumper debut on June 16, News18 India’s Desh Ki Pathshala with Sushant Sinha continued its strong momentum on day two, emerging as the No. 1 Hindi news stream on YouTube.
Across all feeds, the show’s second episode recorded an average concurrency of 231K, significantly ahead of its nearest competitor, Aaj Tak, which recorded 53K. The channel also registered a peak concurrency of 386K at around 9:45 PM, compared to 65K for Aaj Tak. (Source: Databeings)
On the primary feed, News18 India recorded an average concurrency of 224K, nearly five times higher than Aaj Tak’s 45K, while peak concurrency touched 378K, way ahead of Aaj Tak’s 57K. (Source: Databeings)
Sushant Sinha’s Desh Ki Pathshala generated significant anticipation and buzz ahead of its launch, and the strong viewership numbers reflect the audience’s appreciation for its ability to simplify complex issues and provide context beyond the headlines. In particular, Sushant’s strong connect with viewers and his distinctive style of news presentation have resonated deeply with audiences, who have embraced the show’s promise of being “the nation’s classroom”, a place where news is explained, understood and put into perspective.
The continued momentum suggests that audiences are increasingly gravitating towards news that informs, explains and helps make sense of a rapidly evolving world.
Desh Ki Pathshala airs daily from 8:50 PM on News18 India, Connected TV and YouTube.
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