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Akanksha Chaturvedi Jain’s brand Eduauraa Launches India’s Free Education Movement campaign to Expand Access to Learning

Built around the message "When Young India Learns, the Nation Grows", the campaign debuts during FIFA World Cup matches and seeks to drive conversations around confidence, communication and employability

India, June 2026: Eduauraa, founded by Akanksha Chaturvedi Jain, has launched India’s Free Education Movement, a nationwide campaign aimed at making quality learning and skill development more accessible. The campaign has gone live during FIFA World Cup telecasts today and marks the beginning of Eduauraa’s broader mission to expand access to free, structured education across India.

As part of the launch, Eduauraa has unveiled a nationwide awareness campaign during FIFA World Cup telecasts to bring its “Free Education Movement” to audiences across India. The movement begins with their spoken English program which aims at ensuring every Indian is proficient at English, on a journey to improve their communication & focuses on skills beyond the classroom to give individuals the confidence that can level up their lives. Through this initiative, Eduauraa aims to encourage conversations around learning, self-development and employability while making skill-based education more accessible.

While digital content has become increasingly accessible, structured learning and guided skill development remain out of reach for many learners, particularly those from smaller cities. Through this movement, Eduauraa aims to help bridge this gap by offering organised learning pathways focused on both knowledge acquisition and employability-oriented skills.

Link to the campaign: https://youtu.be/I3UEQe-AY1c 

Speaking about the initiative, Akanksha Chaturvedi Jain, Founder of Eduauraa, said, “We have always believed that education should be a fundamental right, not a privilege, and our mission has been to democratise access to quality education for every Indian. In a country with the world’s largest youthful population, democratising education is not merely a social imperative, it is an investment in India’s future and its immense human potential.

Yet, for millions of young Indians, opportunity remains unevenly distributed, not because of a lack of talent or aspiration, but because access to world class education continues to be limited. Through digital education, school digitisation, and grassroots initiatives, we have witnessed the far-reaching impact that quality learning can create.

Through India’s Free Education Movement, we are committed to ensuring that learning reaches every household and that every student, irrespective of geography or circumstance, has access to education without barriers. By expanding access at scale, we hope to create a lasting impact that empowers communities, strengthens families, and contributes meaningfully to India’s growth story. Because when education becomes truly accessible, a nation unlocks the full promise of its people.”

The free Spoken English programme marks the first phase of the movement. Going forward, Eduauraa plans to expand into additional learning categories, including Personality Development, UPSC, NEET, IIT-JEE, CAT, Banking, CA, Railway examinations, and other competitive exam-focused courses.

Founded by Columbia University alumna Akanksha Chaturvedi Jain, Eduauraa was built on the belief that access to quality education should not be determined by geography or socio-economic background. Over the years, the platform has reached more than five lakh learners through a combination of digital learning programmes, school digitisation initiatives, and community-led education efforts.

About Eduauraa

Eduauraa is an education platform focused on making quality learning more accessible and affordable for students across India. Through technology-enabled learning solutions, school digitisation initiatives and skill-development programmes, the platform works towards creating equitable educational opportunities for learners from diverse backgrounds and geographies.

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