Jodhpur, 22nd June 2026: Walplast Products Pvt. Ltd., one of India’s leading manufacturers of building and construction materials, is set to launch a high-impact customer engagement campaign across Jodhpur and nearby markets, including Barmer, Phalodi, Balotra, and Balesar to strengthen awareness and adoption of its premium HomeSure TileEx range tile adhesive solutions.
The month-long activation campaign, scheduled for June 2026, will cover strategic locations across the region and engage individual home builders, contractors, masons/ applicators, retailers, and channel partners through a series of interactive, educational, and knowledge-driven activities.
At the centre of the campaign will be a fully branded HomeSure TileEx mobile van, designed as an on-the-ground experience centre to facilitate direct customer engagement and educate stakeholders on best construction practices and the advantages of high-performance tile adhesive solutions.
The initiative will feature daily counter meets, retailer interactions, live product demonstrations, construction knowledge quizzes, and technical engagement activities aimed at strengthening brand and product awareness, improving application knowledge, and building a deeper market connection. The campaign will also drive digital engagement through social media activities to strengthen awareness and connect with customers across the region.
HomeSure, the B2C brand of Walplast and a leading brand in the construction ecosystem, will also showcase its newly launched products, HomeSure TileEx EX 344 W, HomeSure TileEx EX 456 W, and HomeSure TileEx EX-566 PU, further strengthening its portfolio in the advanced tile adhesive category. The newly introduced range has been developed to meet evolving construction requirements while delivering enhanced bonding strength, durability, flexibility, and application efficiency for new-age tile and stone installations.
Speaking about the initiative, Kaushal Mehta, Managing Director said, “Through the HomeSure TileEx campaign, we aim to strengthen our engagement with customers and channel partners in Jodhpur and surrounding markets by creating greater awareness about high-performance construction solutions and best application practices. The campaign also gives us an opportunity to introduce our newly launched HomeSure TileEx solutions to the market and demonstrate how advanced products can help improve construction quality and efficiency. Such initiatives play an important role in building stronger market relationships and delivering long-term value to our customers.”
Lokesh Jain, Business Head – Tile Adhesive, Putty and Paint Division, Walplast Products Pvt. Ltd., added, “This campaign has been thoughtfully designed to create awareness about the evolving construction materials ecosystem and the growing need for advanced installation solutions. HomeSure TileEx has consistently remained at the forefront of innovation, offering products that address changing market requirements. Beyond products, we are committed to empowering masons, applicators, retailers, and distributors through continuous training and product education. We are confident this initiative will strengthen market engagement, enhance brand recall, and drive growth across the value chain.”
With the growing demand for high-performance construction materials in modern infrastructure and housing projects, Walplast Products Pvt. Ltd. continues to strengthen its market presence through customer-centric initiatives, technical engagement programs, and innovative building solutions across India.
