National, 23rd June 2026: Tata Play has expanded its value-added services portfolio with the launch of Tata Play Tamil TV, a dedicated ad-free service featuring some of Tamil television’s most-loved shows from Star Vijay. Available 24×7, the service brings together a curated mix of family dramas, reality shows and mythological content for audiences across generations.
Tamil Nadu remains one of the country’s most vibrant entertainment markets, characterized by deep television penetration and an exceptionally high demand for regional General Entertainment content. While the appetite for quality Tamil storytelling continues to thrive across a massive audience base, many beloved legacy shows are no longer easily available. Tata Play Tamil TV directly addresses this challenge, bridging the gap by offering viewers seamless, uninterrupted access to a rich catalogue of the popular Tamil TV shows of all time in a convenient, ad-free format.
Speaking about the launch, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “Tamil television has given audiences some of the most memorable stories and characters in Indian entertainment. Over the years, fans have had limited avenues to revisit these beloved shows in one place. With Tata Play Tamil TV, we are offering viewers an ad-free destination to reconnect with iconic content while recreating the joy of shared family viewing. The service reflects our continued focus on curating meaningful and differentiated entertainment experiences for our subscribers.”
The service features a diverse line-up spanning fiction, non-fiction and mythology. Viewers can revisit popular family dramas including Raja Rani, Saravanan Meenatchi, Eeramana Rojave, Chinnathambi and Mounaragam, known for their memorable characters and enduring appeal. The entertainment offering is further strengthened by the addition of the stand-up comedy show Kalakka Povathu Yaaru 5 & 6. Anchoring the mythological offering is Mahabharatham, one of India’s most celebrated television epics, originally a landmark Hindi GEC success and now available in Tamil, bringing its timeless narrative and cultural resonance to audiences in their preferred language.
“We are thrilled to partner with Tata Play to bring back some our most loved and iconic Tamil shows for audiences. These timeless shows have created deep emotional connections across generations, and their return offers viewers an opportunity to relive cherished memories while introducing these classics to a new generation. This offering provides families a chance to come together and enjoy great storytelling as a shared experience,” said a JioStar spokesperson.
Designed for family viewing, Tata Play Tamil TV brings together content that caters to different tastes and age groups, creating a shared entertainment experience for the entire household.
Tata Play Tamil TV will be available from 23 June 2026 at INR 2 per day on Service Number #1509.
