New Delhi, 23 June 2026: Asian Footwear, one of India’s leading homegrown footwear brands, has unveiled its latest digital campaign, ‘Chase the Mindset’, featuring Paralympic Gold Medallist Nitesh Kumar. Built around the belief that success begins with the right mindset, the campaign encourages individuals to look beyond challenges and to focus on possibilities.
At the heart of the campaign is a simple yet powerful message: when you change your mindset, the game changes. Through an inspiring digital film, Asian Footwears urges people to stop asking, “Why did this happen to me?” and start asking, “Why can’t I do it?”
To bring this philosophy to life, the brand has partnered with Nitesh Kumar, whose journey reflects the essence of the campaign. Following a life-changing incident, Nitesh chose not to be defined by adversity. Instead, through perseverance, discipline and unwavering determination, he rose to become one of India’s most celebrated para-athletes and a Paralympic Gold Medallist.
The campaign also integrates Asian Footwear’s Hyper Cushion range, designed for individuals who are constantly chasing their goals. Combining superior comfort, performance and contemporary design, the range reflects the brand’s commitment to empowering consumers at every step of their journey.
The campaign film captures Nitesh’s inspiring story while reinforcing the idea that success is not determined by circumstances but by the mindset with which people approach them. Through this association, Asian Footwears aims to connect with dreamers, achievers and aspiring individuals across the country who are working towards building a better future.
Aayush Jindal, CEO, Asian Footwears, said, “At Asian Footwears, we have always believed that every journey begins with the right mindset. ‘Chase the Mindset’ is a reflection of that belief. Nitesh Kumar’s story embodies resilience, determination and the courage to keep moving forward despite challenges. Through this campaign and our Hyper Cushion range, we want to inspire consumers to push boundaries, challenge limitations and keep chasing their dreams.”
Nitesh Kumar, Paralympic Gold Medallist, added, “My journey has taught me that circumstances do not define a person; mindset does. Every challenge presents an opportunity to grow stronger and move closer to your goals. I am delighted to be associated with Asian Footwear’s ‘Chase the Mindset’ campaign because it encourages people to believe in themselves and focus on what they can achieve rather than what is holding them back.”
The campaign has been launched across digital and social media platforms and forms part of Asian Footwear’s continued efforts to engage with young, ambitious consumers through meaningful storytelling and innovative product offerings.
With ‘Chase the Mindset’, Asian Footwears continues to strengthen its connection with India’s youth by championing ambition, resilience and the belief that mindset drives success.
About Asian Footwears
For over three decades, Asian Footwears has been serving consumers with a diverse range of sports, athleisure and lifestyle footwear. Known for combining comfort, innovation and affordability, the brand continues to strengthen its presence across India through consumer-centric product innovations such as Hyper Cushion and campaigns that celebrate ambition, perseverance and self-belief.
