National, June 29, 2026: Miraggio, one of India’s leading handbag and accessories brands, is expanding its Made to Move collection with a new range of active lifestyle bags inspired by the growing influence of wellness culture on contemporary fashion. Designed for a generation that views movement as an extension of personal style, the collection reimagines fitness essentials through Miraggio’s signature fashion forward lens.
With the latest addition to Made to Move, the collection introduces Chase, a dedicated pickle racket bag; Breeze, a yoga mat carrier; Rush and Rally, versatile gym duffels; and Loop, a water bottle crossbody designed for consumers who move seamlessly between workouts, workdays and social plans. Balancing functionality with contemporary design, the range reflects a growing demand for accessories that can adapt to multiple parts of the day.
To celebrate the launch, Miraggio partnered with Sweat Like A Girl (SWAG), a sports and wellness community dedicated to helping women discover movement, explore new sports and build meaningful connections through fitness. Together, Miraggio and SWAG hosted a Pilates and Pickle Party at Dirty Good, New Delhi. Bringing together SWAG community members, media and creators including Ravya Arora, Aashna Suri and Ashi Singh, the evening blended Pilates, pickleball and interactive experiences inspired by the Made to Move collection, culminating in a lively pickleball & pilates party.
The launch is supported by a campaign set within a world created entirely by Miraggio. Drawing inspiration from the pickleball court and the locker room, the brand transforms familiar fitness environments into fashion sets where the bags take centre stage. Courtside benches, rows of lockers and sporting cues are reimagined through a distinctly fashion-forward lens, creating a visual universe that feels equal parts wellness and style. The imagery extends into a campaign film across Miraggio’s social media platforms, further bringing the world of Made to Move to life.
Link to Campaign Video: Made to Move Campaign
Speaking about the collection, Mohit Jain, Founder & CEO, Miraggio, said, “Wellness has become one of the most influential lifestyle movements shaping consumer culture today. What people wear to a workout, what they carry, and even the spaces they choose to spend time in have become extensions of personal style. We felt there was an opportunity to bring a stronger fashion perspective to fitness accessories and create a collection that consumers would genuinely want to carry even after their workout. With this launch, we’re entering the category with a point of view that feels distinctly Miraggio.”
Fitness’s influence now extends far beyond a workout itself, shaping the spaces consumers gravitate towards, the communities they become part of and increasingly, the way they express themselves. Naturally, fashion followed. Activewear moved beyond the gym, performance fabrics entered everyday wardrobes and wellness became a lifestyle category in its own right. Yet the accessories surrounding movement largely remained functional, with little consideration for style.
With Made to Move, Miraggio set out to change that. Designed for consumers who move between workouts, workdays and everything in between, the collection includes pickle racket bags, yoga mat carriers, gym duffels and water bottle crossbody bags that balance functionality with the brand’s signature design sensibility. Available in blush pink, warm sand, muted olive, vibrant coral and classic black, each piece is crafted to feel as relevant beyond the studio as it does within it.
Rather than treating fitness accessories as purely practical purchases, Made to Move approaches them through the lens of contemporary fashion. The result is a collection that reflects the realities of modern lifestyles, where wellness is no longer a separate part of the day but woven seamlessly into it.
The collection was available from 18th June 2026 across Miraggio’s website.
About Miraggio:
Miraggio is a contemporary accessories brand redefining everyday bags for modern women. Founded in 2019, the brand offers a wide portfolio spanning handbags, tote bags, shoulder bags, crossbody styles, laptop bags, wallets, and small accessories designed to seamlessly integrate into dynamic, multi-faceted lifestyles. Positioned between premium and accessible, the brand delivers high-quality, trend-led accessories that bring the feel of luxury without the traditional barriers of price or usability. With a design approach rooted in constant innovation and consumer insight, Miraggio continues to expand its universe of accessories, reimagining how bags can move with women across work, travel, and everything in between.
