New Delhi, India | 01 July 2026: As Simba Beer celebrates ten years of brewing distinctive beers for Indian consumers, the brand today announced the launch of Simba Wild, it’s latest offering crafted to deliver balanced flavor, crisp refreshment and effortless drinkability.
Marking a significant milestone in Simba’s journey, Simba Wild expands the brand’s portfolio with a beer designed for consumers seeking an approachable yet flavorful drinking experience.
Light golden in appearance with a bright, sparkling character and a delicate white foam head, Simba Wild delivers a balanced flavor profile with light malty notes and subtle hop aromas. Crisp and refreshing, it offers a pleasant mouthfeel with balanced sweetness and bitterness, resulting in a smooth and easy-drinking beer. Crafted for those who appreciate flavor without excess intensity, Simba Wild combines refreshment, balance and character in every sip.
Over the last decade, Simba Beer has built a portfolio spanning a range of styles and flavors, earning recognition among consumers for its focus on quality, flavor and innovation. Simba Wild continues that journey, reflecting the brand’s commitment to crafting beers that resonate with evolving consumer tastes while staying true to the bold character that Simba is known for.
Commenting on the launch, Ishwaraj Singh Bhatia, Co-founder, Simba Beer and ZigZag Vodka, said:
“For the last ten years, Simba has challenged the notion that approachable beers have to compromise on flavour. Simba Wild carries that philosophy forward with a crisp, balanced and highly drinkable beer that stays true to the character consumers expect from us. As we celebrate this milestone, Wild represents both how far we’ve come and where we’re headed next, as we continue to innovate and create products that resonate with evolving consumer tastes.”
The launch comes at a significant moment for the brand as it enters its next decade of growth. Building on the momentum of its recent achievements, including international recognition at the World Beer Awards 2025 for Simba Wit and Simba Stout, Simba continues to strengthen its portfolio with offerings that cater to a diverse and evolving consumer base.
Launching across Delhi, Karnataka and Assam, Simba Wild joins the brand’s growing range of beers and reinforces Simba’s commitment to delivering high-quality brewing experiences to consumers across the country.
Over the years, Simba has extended its presence beyond beer through culture-led initiatives and community-driven platforms such as Simba Uproar, First Time with Simba, Simba Garage and Simba Wagwan, creating spaces where music, creativity and shared experiences come together. The launch of Simba Wild marks another step in that journey, reflecting the brand’s continued focus on flavour, culture and innovation.
About Saltborn
Saltborn is a visionary collective redefining the landscape of premium consumer experiences. Built on the ethos of high-quality craftsmanship, authenticity, and innovation, Saltborn brings together a diverse portfolio of products and experiences that stay true to their origins while embracing modernity and creativity. At its core, Saltborn is more than just a brand; it’s an amalgamation of artisanal dedication and forward-thinking design.
Saltborn emerged as a bold response to a market seeking quality and uniqueness. The portfolio’s first major entries into the industry, including Simba Beer and ZigZag Vodka, quickly established a reputation for smooth distillation and refined taste. Yet Saltborn’s ambitions extend far beyond alcoholic beverages. The portfolio is poised for expansion, maintaining the same attention to detail and passion for excellence.
