New Delhi, July 3, 2026: As children settle into the rhythm of a new academic year, Luxor, one of India’s leading stationery brands, is encouraging parents to rethink what it means to be truly prepared for school. While books, notebooks and writing instruments remain fundamental to classroom learning, today’s learning environment also calls for creativity, critical thinking, collaboration and self-expression, making it important for parents to strike a balance between academic essentials and creativity-focused tools.
The expectations from education have evolved significantly over the years. Beyond academic performance, schools are increasingly encouraging project-based learning, creative thinking and hands-on exploration to help children build skills that prepare them for the future. As learning continues to move beyond textbooks, the tools children use every day have an equally important role to play in supporting both structured learning and imaginative exploration.
Recognising this shift, Luxor believes that a well-rounded school kit should do more than help children write. It should equip them to think, create and express themselves with confidence. By combining dependable stationery with products that encourage creativity and screen-free engagement, parents can help children develop skills that remain relevant well beyond the classroom.
Commenting on this evolving approach to learning, Pooja Jain Gupta, Manging Director, Luxor Writing Instruments Pvt. Ltd., said: “Parents have traditionally measured school readiness by ensuring children have the right books, uniforms and stationery. While these remain essential, today’s learning environment expects children to think independently, communicate ideas, collaborate and solve problems creatively. We believe a complete school kit should prepare children not only for the classroom, but also for the way learning itself is evolving. By bringing together trusted writing essentials and products that encourage creative expression, we hope to support children’s overall learning journey.”
Supporting students through every stage of learning, Luxor offers a comprehensive portfolio of school stationery designed for everyday classroom needs. From ball pens, gel pens and fountain pens that provide a smooth writing experience to pencils, erasers and sharpeners that form the foundation of early learning, the range caters to students across age groups. Complementing these are geometry boxes and mathematical instruments for precision learning, highlighters that support effective revision, permanent and whiteboard markers for classroom activities and presentations, as well as notebooks and school stationery kits that help children stay organised throughout the academic year.
Alongside these academic essentials, Luxor Crayola encourages children to continue exploring their imagination beyond the classroom through a wide range of creativity-focused products. Its portfolio includes Ultra-Clean Washable Markers, Color Wonder’s mess-free colouring range, Scribble Scrubbies, crayons, SuperTips markers, coloured pencils, washable paints, and activity and colouring books that inspire creative exploration, storytelling and screen-free play. Together, these products create opportunities for children to visualise ideas, experiment with colours and express themselves freely, reinforcing that creativity is not an extracurricular activity, but an essential life skill.
As children continue their learning journey through the school year, Luxor encourages parents to look beyond the traditional school checklist and create an environment where academic learning and creativity go hand in hand. The complete range of Luxor and Luxor Crayola products is available across leading e-commerce platforms as well as major stationery and retail stores across India, making it convenient for families to access trusted solutions for both learning and creative development.
About Luxor:
Luxor is the brand leader in the Indian Writing Instrument Industry. Luxor pioneered the Writing Instruments industry in India fifty nine years ago and today it is India’s leading Premium fine Writing Brand. They are one of the largest companies in South Asia in the category of writing instruments. They aim to drive customer satisfaction. Apart from manufacturing its own labels, Luxor has also introduced many prestigious international names like Parker and Waterman into the Indian market. The Luxor brand is a registered trademark in more than 120 countries and belongs to an exclusive club of top 101 brands hailing from various industry segments in India.
About Crayola
Crayola LLC, headquartered in Easton, Pennsylvania, a business of Hallmark Cards, Inc., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, toys, and experiences that inspire creativity around the world. Learn more at www.crayola.com.
