Amsterdam, July 2026: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is pleased to announce the promotion of Jonas Fjeld to Business Manager Nordics.
Part of a broader organisational realignment designed to support future growth and deliver more localised, tailored service and support to partners and customers, Jonas has been appointed to the newly created role after joining PPDS in August 2025 as Country Sales Manager for Philips Professional Displays in Norway.
With more than 15 years of top level AV/IT sales and management experience under his belt, including a decade working at two of the world’s leading manufacturers and distributors, Jonas has consistently demonstrated the leadership and expertise required to support the company’s continued growth across both local and international markets and through all verticals.
Reporting to Jae O Choi Park, EMEA Commercial Head at PPDS, Jonas’ expanded role now covers Sweden, Finland, Denmark, Norway, Estonia, and the Baltics. He will be responsible for leading the sales and commercial strategy across all products and solutions – including Philips LED and Videowalls, Signage, ePaper and interactive displays, professional and hotel TVs, and solutions – driving growth and strengthening brand presence in each country.
Working closely with his team, including Lilly Janson, Sales Manager Finland and Baltics, Peter Bystrom, Sales Manager Sweden, and Peter Thurner, Sales Manager Sweden, Jonas will also focus heavily on further strengthening and expanding channel relationships with distributors, system integrators, AV/IT partners, designers and architects, ensuring PPDS remains at the forefront of future project tenders.
Commenting on his appointment, Jonas said: “Since joining PPDS, I have believed strongly in what we can achieve with our portfolio and talented team. We have built strong momentum in Norway, and I am proud to now take on this expanded role. There are significant opportunities ahead across the Nordics, and together we will continue to strengthen PPDS’ position in the market.”
Jae added: “Jonas has demonstrated strong leadership and a clear ability to develop and execute strategies that deliver results. His deep understanding of the Nordic region made him the natural choice for this role. On behalf of PPDS, I wish him every success.”
To learn more about PPDS, please visit the website here, or contact your local PPDS sales manager.
About PPDS
PPDS is a trading name of TP Vision Europe B.V. (“TP Vision”) and MMD-Monitors & Displays Nederland B.V. (“MMD”), registered in the Netherlands, with their head offices in Amsterdam. TP Vision and MMD are wholly owned subsidiaries of TPV Technology Limited (“TPV”), the world’s largest manufacturer of monitors and a leading provider of display solutions.
PPDS exclusively markets and sells Philips Professional Displays, covering professional TVs, signage and direct view LED solutions, worldwide under trademark license by Koninklijke Philips N.V.
By combining the Philips brand promise with TPV’s manufacturing expertise in displays, PPDS employs a competitive and focused approach to bring innovative products to market – from its 10” touchscreen through to unlimited direct view LED displays. Designing solutions that make a positive impact, both for resellers and for end customers – at the right time and in the right places.
