National, July 7, 2026: The Collective, India’s first and leading luxury multi-brand retail destination, along with Mono Brands including Hackett, Fred Perry, Ted Baker and Ralph Lauren, has marked a significant milestone with the opening of its 50th store in India. The milestone coincides with the launch of a new store in Patiala, Punjab, further strengthening the brand’s presence and reinforcing its commitment to bringing the world’s leading luxury and premium fashion brands closer to consumers across the country.
Over the years, The Collective and Mono Brands have built a strong retail footprint by curating some of the most sought-after global fashion labels and delivering elevated shopping experiences tailored to the evolving preferences of Indian consumers. The 50-store milestone reflects the growing appeal of premium and luxury fashion in India and the increasing demand for world-class retail experiences across markets.
The opening of the Patiala store marks another step in the brand’s expansion journey and underscores its confidence in India’s evolving luxury and premium fashion landscape. As consumer aspirations continue to rise and access to global brands becomes increasingly important, The Collective and Mono Brands remain focused on creating destinations that offer a distinctive blend of international fashion, curated assortments and exceptional customer experiences.
The brand’s continued growth has been supported by a robust retail network and strong partnerships that enable it to expand its reach while maintaining the high standards and service excellence that define The Collective experience.
Commenting on the milestone, Pranchal Srivastava, Chief Business Officer & Business Head, The Collective & Mono Brands, Aditya Birla Fashion and Retail, said, “Reaching the 50-store milestone is an important moment in our journey and reflects the growing demand for premium and luxury fashion across India. Over the years, we have remained focused on bringing a carefully curated portfolio of global brands and elevated retail experiences closer to our consumers. The opening of our Patiala store is another step towards strengthening our presence and engaging with customers who increasingly seek access to world-class fashion and contemporary lifestyle brands. As we look ahead, we remain committed to expanding our reach while continuing to deliver exceptional experiences across every touchpoint.”
With a curated portfolio of some of the world’s most recognised luxury and premium brands, The Collective and Mono Brands continue to strengthen their position in India’s evolving fashion landscape. As the premium retail segment continues to grow, the brands remain focused on expanding their presence, deepening customer engagement and enhancing the overall shopping experience for consumers across the country.
Shop at the The Collective: Golddust City Centre, The Collective No-71, Patiala, Punjab 147007
