India; July 2026: Soundverse AI, the AI-powered music creation platform with over 3.1 million users across 200+ countries, is behind “Chai Ki Tapri”, the viral song from India’s Got Latent S2 that has become one of the internet’s biggest music trends. Since its debut, the track has inspired over one million reels and garnered more than 500 million cumulative streams and views across streaming platforms and user-generated content, highlighting how AI-powered music creation is increasingly finding its place in mainstream entertainment.
Performed on India’s Got Latent by the duo behind the now-viral act, “Chai Ki Tapri” quickly struck a chord with audiences, travelling far beyond the show through reels, memes and creator content. Today, it is widely recognised as one of the show’s most iconic tracks, demonstrating how AI-assisted music can resonate at scale and become part of popular culture.
“Watching ‘Chai Ki Tapri’ evolve from a song created on Soundverse to becoming one of the most talked-about moments from India’s Got Latent has been incredibly exciting. For us, this goes beyond a viral song. It validates our belief that AI can help creators bring their ideas to life faster without compromising creativity. Our goal has always been to build technology that supports artists, and seeing a track from India’s Got Latent connect with millions of people is a meaningful milestone for the platform, said Sourabh Pateriya, Co-founder of Soundverse.”
Founded in 2024 by Sourabh Pateriya, Riley Wiliams and Ash Pournouri, who worked closely with the late Avicii during the early years of his career, Soundverse has already enabled creators to produce more than 15 million songs through its AI-first platform. From generating music using text prompts or melodies to editing tracks with Agent One and distributing them globally across platforms such as Spotify and Apple Music, Soundverse is simplifying every stage of the music creation journey.
Built with creators at its core, Soundverse continues to expand its AI-first ecosystem to make professional-quality music creation accessible to everyone, regardless of their musical background or technical expertise, enabling creators to move seamlessly from idea to audience.
About Soundverse
Soundverse is an AI-powered music creation platform founded in 2024 by Sourabh Pateriya, Railey and Ash Pournouri. Designed for musicians, creators and storytellers, the platform offers AI-first tools that help users generate, edit, market and distribute original music. By simplifying every stage of the creative process, Soundverse aims to make high-quality music creation accessible to people across all backgrounds and skill levels.
