India, 10 July 2026: Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of five crowd favourite flavours – Peach, Green Grape, Strawberry, Blueberry & Green Apple. The launch marks the brand’s debut in Bengaluru and is part of a broader expansion into Goa and the North East, further strengthening its presence across India’s emerging craft spirits market.
With this expansion, So Good Soju’s portfolio now comprises seven flavours across still and sparkling expressions—Peach, Green Apple, Yuzu Lime, K- Bomb, Green Grape, Strawberry and Blueberry. The brand is currently available across both terminals of Mumbai Airport, retail stores across Mumbai, Pune, Bangalore & Haryana, and is now extending its footprint into one of India’s most progressive beverage markets.
Rather than simply adding new variants, the launch reflects changing consumer preferences for lighter, flavour-led alcoholic beverages inspired by global drinking cultures. Korean cuisine, entertainment, and lifestyle have steadily gained popularity in India, creating a growing audience for authentic soju experiences and premium social drinking occasions.
The new flavours build on the brand’s philosophy of combining Korean inspiration with quality craftsmanship. Green Grape offers a crisp, refreshing profile, Strawberry delivers a vibrant fruit-forward taste balanced with bright acidity, while Blueberry brings layered berry notes with a smooth finish, broadening the brand’s appeal across different consumer preferences.
Commenting on the launch, Jaspreet Singh, Founder, So Good Soju, said:
“We are seeing a clear shift in how young Indian consumers are approaching alcohol. They are looking for drinks that are lighter, flavour-forward and suited to more social, experiential occasions. Bengaluru is one of India’s most exciting beverage markets, making it the ideal city to introduce the next phase of our portfolio. As interest in Korean culture continues to grow, we believe soju has the potential to become an important premium drinking choice for Indian consumers.”
So Good Soju’s expansion into Karnataka marks another step in its national growth strategy as it builds awareness for the craft soju category in India. The new variants will be available in Maharashtra, Goa, Haryana & Punjab in the coming weeks, making its portfolio available to a wider base of consumers seeking new and globally inspired drinking experiences.
About So Good Soju
So Good Soju is a homegrown craft soju brand, backed by Penguin Overseas’ 17-year legacy in building the soju category in the country. The brand offers a curated range of still and sparkling soju flavours, crafted using natural ingredients and finished for a crisp, refined pour every time. Inspired by Korean culture and rooted in Indian craftsmanship, So Good Soju is redefining flavour-forward, effortless drinking experiences.
