Odisha, 20 July 2026: Polycab India Limited, India’s No. 1 wires and cables company, has strengthened its commitment to devotees attending the Jagannath Puri Rath Yatra by expanding its community-centric initiatives.
Returning to the Jagannath Puri Rath Yatra for the second consecutive year, Polycab is deepening its association with one of India’s largest spiritual gatherings through a range of people-first initiatives designed to enhance the safety, comfort and overall experience of millions of devotees.
Building on last year’s association, Polycab has expanded its initiatives to support devotees throughout their pilgrimage by creating a welcoming arrival experience, enabling connectivity, providing spaces for rest and reinforcing safety. These initiatives are inspired by the company’s purpose of “Building Safe, Happy Connections”—a philosophy that extends beyond products and infrastructure to creating meaningful impact in the communities it serves.
As part of the initiative, Polycab has installed prominent milestone branding and a 3D welcome gate to welcome devotees as they enter Puri. Reinforcing its commitment to safety, the company is supporting lifeguards and volunteers with branded life jackets and watchtowers along the coastline. Understanding the needs and challenges faced by devotees during the pilgrimage, Polycab has also introduced a dedicated Cool Zone, offering a comfortable space for elderly devotees and children to rest and recharge.
Further enhancing convenience for devotees, Polycab has deployed solar-powered mobile charging stations across strategic locations, enabling pilgrims to stay connected with their families throughout their journey. Complementing these initiatives are ambient media installations across Puri that celebrate the spirit of the festival while reinforcing Polycab’s longstanding commitment to community engagement.
Shwetal Basu, Senior Vice President – Brand & Marcom, Polycab India Ltd., said, “The Jagannath Puri Rath Yatra is much more than a festival; it is a powerful expression of faith, community and human connection. At Polycab, our purpose is to build safe, happy connections that empower lives, and we believe that purpose must come alive wherever people gather and communities thrive. Our initiatives this year have been designed to support devotees in simple yet meaningful ways—through safety, comfort and connectivity. As we continue our association with the Rath Yatra, our effort is to contribute positively to the devotee experience and the communities we serve.”
Polycab’s continued presence at the Rath Yatra reflects the company’s broader philosophy of creating purposeful brand experiences rooted in community service, cultural relevance and innovation. Through initiatives focused on public comfort, safety and connectivity, the company aims to contribute meaningfully to one of India’s most iconic festivals while reinforcing its commitment to building stronger connections with communities across the country.
About Polycab:
Polycab India Limited (PIL) is India’s largest manufacturer of Wires and Cables and one of the fastest growing FMEG companies with a consolidated turnover of ₹285+ Bn in FY26. PIL is at the forefront of providing innovative, safe and energy-efficient products to a diverse set of customers via a strong distribution network of 3,900+ authorized dealers and 190,000+ retail outlets. PIL’s business operations span across India through 26 manufacturing facilities, 15 offices and 35 warehouses. PIL has also served customers in 94 countries globally. PIL’s 4,500+ employees are dedicated to upholding robust governance practices, preserving a customer-centric culture, having a purpose to serve the communities, and imbibing a genuine sense of ecological consciousness.
For further information, please visit www.polycab.com.
