21 July 2026, National, India: a simple agency, has crafted a new marketing campaign for ITC Sunfeast Fantastik to launch its Strawberry Cheesecake variant.
The strategy pairs veteran actor and comedian Gaurav Gera, bringing back his iconic and beloved IP of Chutki and Shopkeeper alongside former Miss World Manushi Chhillar. Using Shopkeeper’s avatar was important as the product is primarily going to be sold in shops in the North.
By combining this deeply nostalgic pop culture phenomenon with mainstream glamour and humor, the work highlights a premium dessert flavor brought down to an accessible 10 Rupee price tag for audiences in the north.
The campaign centers on two distinct ad films. In the first spot, Chutki and Manushi end up in a comedic standoff at a local corner store while competing with each other while consuming the bar. The second spot breaks the fourth wall on a fashion shoot, showing the crew abandoning production work after tasting the chocolate and discovering how affordable it is. The campaign prioritize humor and product taste over traditional chocolate advertising tropes.
“Our brief from the very beginning was simple: romanticise a product that was being launched for the 1st time, which has chocolate, strawberry, cheesecake, and get the right complementary combination who would communicate the same seamlessly” said Chirag, Founder of a simple agency. “The decision to pair an iconic digital character with a global beauty queen allowed the campaign to connect with audiences in a completely unexpected way. As the creative agency, our role was to bring this direction to life, so it felt culturally relevant and highly shareable, all while keeping the spotlight on the Strawberry Cheesecake flavor and its unbelievable price. Every creative decision was made to ensure the celebrity presence amplified the product rather than overshadowing it.”
The campaign is live across Meta and YouTube, with regional rollouts across the Northern Markets of India. Resonating strongly with digital audiences, the campaign has already garnered significant traction on social media, drawing positive reactions and comments from prominent personalities including Malaika Arora, Sumona Chakravarti, and many more
Links for Reference
- Link 1: https://www.instagram.com/reel/Da5GzOYMGd_/?igsh=MTIwMmdvdmtzdmJyeg==
- Link 2: https://www.instagram.com/p/DZ42FqKqQCL/
About a Simple agency:
a Simple agency was founded by Chirag Sangai with a clear intent to recommend ideas that feel effortless to understand. The team works with real observations and turns them into creative thinking that is sharp, grounded and easy for audiences to relate to. The approach is focused, holds on to ideas and shape it with cultural and contextual insight so the work moves with clarity and purpose. The agency is part of LoggerHeads Group, contributing to the group’s larger integrated advertising & marketing vision.
