Kochi, 21st July 2026: As India enters the festive season with Onam, BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH and a global leader in premium home appliances, unveiled its first integrated showcase of the Bosch and Siemens Small Domestic Appliances portfolio through an immersive culinary experience in Kochi. More than a festive activation, the showcase marks a significant milestone in BSH’s long-term ambition to establish itself as one of India’s most influential players in the premium Small Domestic Appliances category.
Bringing together its complete ecosystem of food preparation, cooking and premium coffee solutions under one roof for the first time, the showcase reflects BSH’s vision of redefining the Small Domestic Appliances category through innovations that are purpose-built for Indian consumers. Inspired by the traditional Onam Sadhya, the experience demonstrated how thoughtfully designed appliances can simplify the preparation of elaborate festive meals while preserving the authenticity, flavours and culinary traditions that define Indian cooking. This philosophy stems from BSH’s deep understanding of how Indian families cook, celebrate and live. Rather than adapting global products for local markets, the company develops solutions around the unique needs of Indian kitchens—from recreating the authentic texture of stone-ground masalas and delivering the crispness expected from traditional snacks to making the preparation of elaborate regional cuisines more effortless. By combining German engineering with deep local consumer insights, BSH is creating a differentiated Small Domestic Appliances portfolio that delivers an exceptional user experience while staying true to India’s rich culinary heritage.
Kerala continues to strengthen its position as a strategic market for BSH Home Appliances, with robust and consistent growth across Bosch and Siemens’ premium appliance categories. Known for its rich culinary traditions, discerning consumers and strong affinity for aspirational home solutions, the state provides an ideal platform to demonstrate innovations that have been thoughtfully developed for Indian households while meeting the evolving expectations of modern consumers. Small Domestic Appliances have emerged as one of BSH India’s most important strategic growth pillars and remain central to the company’s long-term vision for India. With the Indian Small Domestic Appliances market valued at over ₹40,000 crore and growing at 8–9% annually, BSH is accelerating investments across food preparation, cooking appliances, premium coffee and home care solutions to build a complete mass-premium ecosystem designed around the way Indian consumers cook, live and entertain.
Speaking on the occasion, Saif Khan, Managing Director & CEO, BSH Home Appliances India, said, “This is the first time we are bringing together our complete Small Domestic Appliances portfolio through an immersive consumer experience, and there is no better occasion than Onam to demonstrate how innovation can enrich India’s culinary traditions. Festivals are when Indian kitchens truly come alive, and they beautifully showcase the time, care and effort that go into preparing authentic Indian meals. Our vision is not to replace these traditions, but to make them simpler, more enjoyable and more accessible through meaningful innovation that preserves traditions. We spend time understanding how consumers prepare food, celebrate festivals, preserve family recipes and adapt to changing lifestyles. These insights shape every product we create, whether it is delivering the authentic texture of freshly ground masalas, enabling healthier cooking without compromising taste or bringing café-quality coffee into the home. We believe the future belongs to brands that innovate around people, not just products.”
“India is one of BSH’s most strategic growth markets globally, and Small Domestic Appliances will be one of the strongest engines of that growth. We are building this business with a long-term perspective and a clear ambition to set new benchmarks for innovation, user experience and consumer trust, while establishing Bosch among the country’s leading premium Small Domestic Appliances companies.”
Bringing its consumer-first innovation philosophy to life, the Onam showcase recreated the complete journey of preparing an authentic Onam Sadhya, demonstrating how Bosch and Siemens Small Domestic Appliances work seamlessly together to simplify every stage of festive cooking while preserving the authenticity of regional flavours. Customers this Onam can experience the versatility of the Bosch PureMixx Plus with its 40+ food preparation functions, the Bosch TrueMixx Pro Mixer Grinder featuring the brand’s patented Stone Pounding Technology for recreating the traditional texture of South Indian chutneys, masalas and batters, and the Bosch Crispmaxx Air Fryer range for healthier cooking without compromising taste. The experience also showcased newly launched Bosch induction cooktops, True Safe Gas Stoves, along with the existing juicer mixer grinders and the Bosch Fully Automatic Coffee Machine, alongside the Siemens EQ700 iAroma Fully Automatic Coffee Machine, illustrating BSH’s vision of creating an integrated premium kitchen experience that is thoughtfully designed around Indian culinary traditions and evolving lifestyles.
Onam Offers:
Customers purchasing select Bosch PureMixx, Air Fryer and Mixer Grinder models will receive two Borosil glass tiffins worth approximately ₹975 as an assured gift. Consumers can also exchange their existing mixer grinder and receive up to 35 percent off on Bosch models.
Every purchase (above Rs. 3000/-) during the promotional period includes an assured ₹250 cashback scratch card, along with an opportunity to win bumper prizes including an electric car worth ₹10 lakh and attractive gift vouchers.
 Bosch TrueMixx Pro Mixer Grinder
MGM8856BIN (1000W) |
Bosch TrueMixx Pro Mixer Grinder MG8915A1KI (1100W) |
 Bosch PureMixx Mixer Grinder
MG8515A1KI (1000W) |
Bosch Cosmixx Pro Mixer Grinder MG8714C4BI/PI (1000W) |
 Bosch Juicer Mixer Grinder TrueMixx Pro
MJ8722A1KI (1000W) |
|
MAF671B0IN (1850W) |
 Bosch Series 2 Air Fryer
MAF240B0IN (1350W) |
Bosch Series 2 Air Fryer
Bosch TrueSafe Indi Induction Cooktop PI815S11EI |
Bosch Series 6 Fully automatic coffee machine TIS65621IN Vero Barista |
 Siemens EQ700 iAroma fully automatic coffee machine
TP723G09 |
About BSH Hausgeräte GmbH
BSH Home Appliances Group, with a total turnover of some EUR 15 billion and more than 56.000 employees in 2025, is a global leader in the home appliance industry. The company’s brand portfolio includes global appliance brands like Bosch, Siemens and Gaggenau, as well as regional brands, such as Neff and Thermador. BSH produces at 37 factories and is represented in some 50 countries.
