New Delhi, July 22, 2026 – Adgcraft Communications, one of India’s most trusted PR agencies, hosted the first edition of PRISM, its flagship startup mentorship and knowledge-sharing platform, on July 18, 2026, at the Constitution Club of India, bringing together journalists, marketing leaders and startup founders for three panel discussions on storytelling, pitching and brand building.
The event was graced by Prof. (Dr.) K G Suresh, Director, India Habitat Centre, as Chief Guest, who congratulated Adgcraft Communications on completing five years since its founding and said, “It’s heartening to see an agency mark five years with a platform like PRISM, bringing media, marketing and startup voices together on one stage. Five years in this industry is no small achievement, and this kind of open dialogue, where senior journalists, marketers, and young founders can speak candidly to each other, is exactly what our evolving communication landscape needs. I’d like to congratulate the entire Adgcraft team, and I hope PRISM continues to grow year after year.”
Speaking on the panels, Abhinay Kumar Singh, Founder & Managing Director, Adgcraft Communications, said, “PRISM has always been about creating a space where honest conversations can happen, where journalists, marketers and founders can speak freely about what actually works and what doesn’t. This year’s panels reaffirmed that for us, and we’re grateful to every speaker and guest who made the day so valuable. Completing five years as an agency has been a journey of learning as much as building, and PRISM is our way of giving back some of that learning to the ecosystem that has supported us. Seeing veteran journalists, marketing leaders and first-time founders all in the same room, genuinely engaging with each other, is exactly the kind of impact we hoped this platform would have. We’re already looking forward to the next edition.”
The day also drew media professionals and startup founders beyond the panel line-up, making PRISM 2026 a genuine cross-industry exchange.
Panel 1: What Is the Perfect Media Pitch: Is It Numbers, Story, or a Big Name?
Panellists: Shishir Sinha (Senior Print Journalist), Manish Ranjan (Senior TV Journalist), Gyanendra Keshri (Senior Journalist), Deepika Mehto (Senior Anchor), Anshul Majumdar (Senior Journalist), Dilnawaz Pasha (Senior Reporter)
The session saw a lively exchange on what actually gets a pitch picked up in a newsroom, with panellists offering candid, experience-backed takeaways.
Panel 2: Marketing Then vs. Now, What Brands Got Right, What They Got Wrong
Panellists: Abhishek Roy (Paisabazaar), Sumit Saxena (Marketing & Brand Strategy Leader), M.Baig (Judge India Solutions), Dr.Ahmad Azeem (Jamia Millia Islamia University), Kul Bhushan (Senior Tech Journalist)
The panel traced how brand-building has evolved over the years, with sharp perspectives on where brands have adapted well, and where they’ve gotten it wrong.
Panel 3: Why Startups Need to Nail Their Story Before They Nail Their Pitch Deck
Panellists: Nemesisa Ujjain (The Circle – Founders Club), Sahil Gupta (Innovation & Digital Transformation Consultant), Ujjwal Agrain (PETA India), Anushmi Tripathy (TechnoStruct Group), Aditya Arora (FAAD Capital)
The panel made the case that founders often over-invest in slides and under-invest in narrative, offering the startups in the audience actionable pointers on storytelling.
The three panels reflected the range of conversations PRISM was built to host, from newsroom judgment to brand strategy to founder storytelling, reinforcing Adgcraft’s continuing effort to create a shared table for media, marketing and startup ecosystems to learn from each other.
About Adgcraft Communications
Established in 2021 in Noida, Adgcraft Communications has quickly emerged as one of India’s most trusted PR agencies. With offices in Noida, Lucknow, Mumbai, and now Bengaluru, Adgcraft Communications has partnered with more than 200 brands across industries. The agency offers a comprehensive suite of PR services, including media relations, content development, personal branding, corporate reputation management, crisis communication, public affairs, and investor relations, supported by its strong expertise in national and global markets.
