Mumbai, July 28, 2026: Sugee Group, a leading global developer headquartered in Mumbai, has announced its strategic entry into Thane with campaign titled ‘Thane is N.I.C.E.™’ (New India’s City of Economic-Growth). This large-scale integrated marketing campaign positions Thane as the Mumbai Metropolitan Region’s growing economic destination, presenting a long-term vision for the city’s evolution. It marks Sugee Group’s debut in Thane, reflecting the developer’s confidence in the city’s long-term growth trajectory.
Sugee Group’s entry into the market will be anchored by a marquee commercial development in Thane West, a strategically located and well-connected micro-market. Envisioned as a premium Grade A commercial destination, the project is designed to cater to the city’s growing demand for high-quality office and business spaces. Its architectural vision has been developed under the guidance of Padma Bhushan recipient Ar. Hafeez Contractor, underscoring Sugee Group’s commitment to creating a landmark development that combines design excellence with enduring urban value.
Commenting on the campaign and its significance, Nishant Deshmukh, Founder and Managing Partner, Sugee Group, said: “Thane is at a defining moment in its growth story. The scale of infrastructure investments, improving connectivity, expanding residential base and increasing corporate interest are collectively transforming the city into a major economic destination. With ‘Thane is N.I.C.E.™’, our vision is to highlight this transformation and reinforce Thane’s emergence as new India’s next commercial epicentre. We believe the city is poised to play a pivotal role in shaping the future of the Mumbai Metropolitan Region, and our entry into Thane reflects our belief in its long-term potential as well as our commitment to contributing meaningfully to its next phase of growth.”
The ‘Thane is N.I.C.E.™’ campaign will be amplified through a high-impact multimedia rollout across outdoor, print, digital and social platforms. Collaborations with key opinion leaders and influencers, creating multiple high-credibility touchpoints that showcase the campaign’s message and engages audiences across channels. A phased, multi-market strategy has been designed to engage audiences across 15 tier 1&2 cities in India and key international NRI markets. Internationally, the campaign will target strategically important NRI markets with significant Indian diaspora populations. It will thus engage broader audience comprising real estate buyers and investors, business leaders and entrepreneurs reinforcing Thane’s emergence as a compelling destination for investment, enterprise and urban living.
The campaign is built on the fact that great business destinations are shaped by infrastructure, connectivity, talent, quality commercial development and a robust urban ecosystem. It highlights the city’s landmark infrastructure, multimodal connectivity, Grade A commercial spaces, expanding residential base and rising corporate interest. It positions Thane as the next chapter in India’s economic growth story.
As India’s economy evolves and growth extends beyond traditional city centres, ‘Thane is N.I.C.E.™’ positions Thane at the forefront of the country’s next phase of transformation. Reflecting India’s shift towards decentralised, polycentric growth—where multiple commercial hubs contribute to regional prosperity—it highlights how sustained infrastructure investments, including the Mumbai Metro network, Mumbai-Ahmedabad High Speed Rail (Bullet Train), Thane-Borivali Twin Tunnel and other multimodal connectivity upgrades, are improving accessibility and strengthening Thane’s appeal as a destination for business and investment. Seamless connectivity places key business districts, airports and residential neighbourhoods within convenient reach, creating a more efficient, liveable and economically vibrant urban ecosystem.
Sugee Group’s foray into Thane aligns with its broader vision of creating future-ready developments in emerging growth markets. The ‘Thane is N.I.C.E.™’ campaign serves as the first step in that visionary journey, opening the doors of opportunity for growth ecosystems that nurture the city’s commercial transformation.
About Sugee Group:
Established in 1986, the journey of Sugee Group spans over four decades, evolving into one of Mumbai’s fastest-growing real estate groups. With a presence in Mumbai, UAE, and Portugal’s most sought-after locations, we specialize in premium developments in high-impact locations. Guided by a customer-first philosophy, Sugee Group is built on the pillars of perseverance, integrity, and transparency — consistently delivering homes on time, every time.
