National, 29 July 2026: EDT, the design and technology company behind the LUMA PureGlass™ Air Fryer Oven and the newly launched FLOW Everyday PureGlass™ Precision Kettle, today announced a partnership with Servify to launch Concierge+, its premium after-sales programme.
Powered by Servify’s technology platform and nationwide service network, Concierge+ brings doorstep warranty support, in-home repairs, replacements where applicable, and preventive service to customers across more than 19,000 pincodes, removing the need to visit a service centre.
For EDT, Concierge+ is more than an after-sales programme, it’s a strategic investment in customer trust. As the company expands its portfolio across home, kitchen and personal care, every interaction after purchase becomes as important as the product itself. Concierge+ has been designed to ensure customers experience the same level of thoughtfulness long after they unbox an EDT product, making ownership a defining part of the brand experience rather than an afterthought.
Commenting on the partnership, Naiyya Saggi, Co-founder & CEO, EDT, said, “The customer journey doesn’t end when a product is delivered, it begins there. The products we build are designed to become part of people’s everyday lives, and the experience of owning them should be just as thoughtfully designed. Whether it’s discovering recipes through Recipe Ramsay or having an engineer arrive at your doorstep, every interaction should reinforce why someone chose EDT. Concierge+ ensures that if a customer needs us, support comes to them. Our shared belief with Sreevatsa that customer trust is built across the entire ownership journey is what brought him onto our cap table, and that same alignment of vision made Servify the natural partner to bring Concierge+ to life. Servify’s technology, reach and expertise make them the right partner to deliver that promise.”
Commenting on the partnership, Sreevathsa Prabhakar, Founder & CEO, Servify, said, “Having known Naiyya for many years, I have always admired our shared vision of redefining how consumers experience products beyond the point of purchase. That shared belief also played an important role in my decision to invest in EDT. To me, the ownership experience should be as thoughtfully designed as the product itself. Concierge+ brings that vision to life by combining EDT’s understanding of premium customer experiences with Servify’s technology and service capabilities, delivering an ownership journey that is effortless and reliable.”
Servify, a global device lifecycle management company trusted by more than 100 global brands, including Apple, Samsung and HP, across over 40 countries, strengthened its home appliance capabilities in India through the acquisition of 247around, extending doorstep service coverage to more than 19,000 pincodes nationwide.
As Indian consumers increasingly invest in premium appliances, expectations have shifted beyond product performance alone. Convenience, responsiveness and reliability throughout the ownership journey have become equally important in shaping brand loyalty. Through Concierge+, EDT aims to deliver a service experience that matches the quality and design of its products, giving customers faster resolutions, complete visibility and support built around their schedules.
Concierge+ builds on EDT’s broader vision of creating a connected ownership ecosystem. Beyond thoughtfully engineered products, the company continues to invest in experiences that help customers get more from them from Recipe Ramsay, its AI-powered cooking companion that helps LUMA owners discover recipes and cook with confidence, to premium doorstep support through Concierge+. Together, these initiatives reflect EDT’s belief that the customer relationship extends far beyond the point of purchase.
Concierge+ covers EDT’s current portfolio, including LUMA and FLOW, and will extend to every future product across home, kitchen and personal care. As EDT expands into new categories, the programme will serve as the foundation of a consistent ownership experience, reinforcing the company’s ambition to build India’s most trusted premium appliance brand and set a new benchmark for after-sales in the category.
About EDT:
EDT is a new-gen consumer appliances brand reimagining the devices that power daily life through contemporary design, intuitive technology, and ‘better-for-you’ materials. Founded in 2025 by consumer-tech leader Naiyya Saggi and award-winning industrial designer Vyasateja Rao, EDT blends global design sensibilities with engineering excellence to create products that are as functional as they are aesthetically striking. The company’s vision is to make the everyday extraordinary by offering devices that are safe, beautiful, easy to use, and aligned with modern lifestyles. EDT’s first product, LUMA, India’s safest PureGlass and NutriRetain Air Fryer, is now available for preorder, with an expanded product lineup across Home, Kitchen, and Beauty launching soon.
About Servify:
Servify is a global leader in product protection and exchange programs that enhance customer experiences and build lasting brand loyalty. Founded in 2015 and headquartered in Mumbai, Servify partners with over 100 leading global brands – including Apple, Samsung, Bose, HP, and Amazon – across India, the US, Canada, Europe, the Middle East, and Turkey.
Servify’s AI-driven platform seamlessly integrates people, processes, and technology to deliver a fully digital and integrated experience across its offerings. Its proprietary platform connects all key stakeholders in the product ecosystem, ensuring real-time transparency and operational efficiency. Leveraging AI-powered innovation, Servify delivers conversational support, automated adjudication, and AI avatars, ensuring exceptional support throughout the customer lifecycle.
Servify empowers its customers to boost revenue, improve retention, and enable superior experiences for their consumers. With a dedicated team of 600+ professionals and an omni-channel approach, Servify supports over 5 million users annually, with more than 200,000 retail sales points and 18,000 service locations worldwide. For more information, visit https://servify.com/about.
